Shiseido seeks a strategic, business-minded Consumer and Market Insights Manager to lead corporate-level insights across skincare, makeup, and fragrance, partnering with senior leadership, brand teams, Digital/CRM, and e-commerce. The role shapes research strategy and governance, delivers market and consumer analysis, and leads a small team to inform business growth.
Role & Responsibilities
- Develop the corporate-level consumer and market insights (CMI) strategy and annual research roadmap.
- Establish research governance and methodology standards across brands and categories.
- Manage research partners, including Kantar, Nielsen, and Beauté Research, to ensure quality and consistency.
- Develop and optimize market projection methodologies by market, channel, and category.
- Deliver quarterly and annual market, market-share, and category-growth projections to senior stakeholders to guide business planning and target setting.
- Manage the Beauté Research platform and provide quarterly analyses of sales-growth dynamics across markets, channels, brands, categories, and SKUs.
- Oversee the Kantar Worldpanel and deliver annual reports on market trends and consumer behavior.
- Collaborate with Kantar on in-depth consumer analyses, or lead the in-house team in designing and conducting quantitative surveys and focus group discussions to understand beauty consumers’ needs, motivations, behaviors, and purchase barriers.
- Monitor beauty-category trends, retail-market changes, and competitor activity; publish quarterly CMI trend reports and facilitate regular knowledge-sharing with local brand teams and regional headquarters.
- Lead customer satisfaction and NPS surveys across brands and channels, provide monthly, quarterly, and annual reports, and share results with brand and operations teams to improve customer satisfaction.
- Work with regional headquarters to implement Brand Health Checks and facilitate local sharing of results.
- Lead, mentor, and develop a small insights team.
- Build an insights culture through training, frameworks, dashboards, and knowledge hubs.
- Advise brand teams on strategy formulation using integrated consumer, category, and competitive insights.
Skills
Workplace
The successful candidate will be located in Taipei, Taipei, Taiwan.
Explore jobs in Taiwan.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Shiseido, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Consumer Insights Manager», «Market Research Manager», «Consumer Research Manager», «Customer Insights Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.