- Employment
- Full-Time
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Nov 2, 2026
Shiseido seeks a Channel Marketing Manager to lead US channel strategy and growth for Clé de Peau Beauté, including retailer programs, sampling and GWP, campaign analysis, budgets, sales performance and direct reports. The role is based in New York; base pay may vary by geographic location, and the total compensation package may include participation in the bonus program.
Role & Responsibilities
- Lead the development and execution of marketing plans and sampling strategy, including product launches, promotional activities and merchandising strategy.
- Define and implement retailer marketing programs, managing presentations, calendars, merchandising, promotional programs, sampling and retailer co-advertising.
- Partner with Sales, Brand and Communications teams on long-term planning to ensure channel-specific needs are considered.
- Partner with the Media team to develop channel-specific advertising, promotions and supporting content with brand marketing, e-commerce and creative teams.
- Identify and execute channel-exclusive marketing opportunities and in-store and online branding programs with Sales, Events, Visual Merchandising and Integrated Marketing.
- Analyze marketing campaign performance and track the success of each initiative.
- Forecast sampling and gift-with-purchase (GWP) programs, managing timelines and quantities with S&OP and NPD partners.
- Gather quantitative and qualitative field feedback to assess marketing program performance and impact, and recommend improvements.
- Manage marketing budgets, including monthly reconciliation and forecasting, to ensure plans are delivered on time and within financial guidelines.
- Identify opportunities to increase sales, improve productivity and enhance the customer omnichannel experience.
- Collaborate with Sales to develop tailored activations that resonate with customers and align with brand objectives.
- Analyze channel SKU and category performance to identify opportunities to grow key categories within each account.
- Provide analysis and feedback on major product launches and core business performance.
- Collaborate with accounts to develop tailored activations that resonate with customers and align with brand objectives.
- Oversee in-store and online product launches and promotional activities, and collaborate with Events on seasonal events.
- Identify opportunities to optimize marketing programs.
- Initiate store-specific merchandising and visual opportunities with the Visual Merchandising team.
- Monitor best practices in the beauty and luxury sectors to identify opportunities.
- Lead direct reports, including a Channel Marketing Coordinator and seasonal intern when applicable.
- Perform other duties as needed to support the organization’s vision, mission and values.
Qualifications
- At least 5 years of marketing experience in beauty, retail or luxury.
- Bachelor’s degree in marketing or a related field.
- Exceptional analytical skills and financial acumen, including experience managing budgets such as sampling and POSM.
- Meticulous organization, excellent communication and consistent follow-through.
- Strong attention to detail, a sense of urgency, and the ability to manage deadlines with speed and accuracy.
- Strong leadership skills and the ability to work with cross-functional teams; dynamic, flexible and positive attitude.
- Ability to balance big-picture objectives with impeccable follow-through and time management.
- Strong organization and prioritization, with a demonstrated ability to multitask and manage complexity.
- Strong oral, written, communication and presentation skills.
- Knowledge of current marketing trends, media industry news, the competitive marketplace and retail innovation.
- Proficiency in Excel, PowerPoint and Word.
- Circana (formerly NPD) reporting experience is a plus.
Skills
Experience
At least 5 years of marketing experience in beauty, retail or luxury.
Education
Bachelor’s degree in marketing or a related field.
Benefits
Medical, dental and vision insurance; life and disability insurance; paid time off; paid volunteer days; paid company holidays; paid parental leave; 401(k) with 6% company match; talent development and learning programs; internal and international mobility; product discounts and annual gratis; employee-led affinity groups; tuition reimbursement; eligibility for the company bonus program, which offers the ability to overachieve.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Shiseido, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Channel Marketing Lead», «Retail Marketing Manager», «Trade Marketing Manager», «Channel Marketing Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.