Shiseido Area Sales Manager

Role & Responsibilities

• Execute long-term, multi-brand business strategies and commercial and marketing initiatives to expand Shiseido Group market share across the Americas through key account management.
• Manage client P&L performance and business profitability.
• Drive sell-out performance and achieve sell-in plans and budgets for assigned Travel Retail accounts.
• Maintain and update sales forecasts based on market trends and business performance.
• Support negotiations concerning margins and brand placement.
• Develop promotional strategies and action plans to strengthen retailer partnerships and support business objectives.
• Monitor competitor performance, promotional activities, incentive programs and market developments; provide recommendations and feedback to Head Office.
• Analyze sales results, product assortments and product mix to support sales targets.
• Support account pricing strategies in line with brand and retailer guidelines.
• Ensure merchandising, assortments and planograms meet brand standards across retail locations.
• Lead, coach and develop Retail Managers in support of business objectives and retail excellence.
• Present business and sales strategies to clients.
• Negotiate client agreement on business objectives and action plans.
• Obtain client approval and sign-off on applicable commercial terms and conditions.
• Ensure compliance with brand agreements and retailer commitments.
• Organize and participate in client visits and business reviews.
• Identify opportunities to enhance brand visibility at the point of sale.
• Negotiate additional temporary or permanent retail space to support brand growth.
• Monitor inventory levels and stock availability by retailer.
• Lead external strategy meetings with retailers and internal business reviews with senior management and brand teams.
• Present products to customers during each sales cycle.
• Use appropriate sales and visual support tools, including presentations, samples and other materials, to showcase products.
• Secure customer commitment and approval for action plans that support overall sales objectives.
• Prepare and submit required client reporting related to product placement.
• Conduct market research and competitive analysis, and share findings with Marketing and relevant stakeholders.
• Gather and communicate information about regional distribution, market developments and business opportunities.
• Communicate local operational updates and negotiated franchise agreements.
• Perform other duties as needed to support the organization's vision, mission and values.

Qualifications

• Bachelor's degree in Business Administration or a related field; a master's degree is preferred.
• At least 5–6 years of relevant sales experience, with a demonstrated track record of delivering results.
• Experience in cosmetics, beauty, luxury or Travel Retail is preferred.
• Strong entrepreneurial mindset with a high level of ownership and accountability.
• Excellent communication and interpersonal skills, with the ability to build relationships and work effectively across diverse cultures.
• Strong negotiation and leadership capabilities.
• Excellent analytical, organizational and problem-solving skills, with strong attention to detail.
• Ability to prioritize responsibilities, work independently and perform effectively in a fast-paced environment.
• Strong verbal and written communication skills in English and Spanish; Portuguese is a plus.
• Advanced proficiency in Microsoft Office applications, particularly Excel and PowerPoint.
• Ability to travel frequently, approximately 40–50%.

Skills

Experience

At least 5–6 years of relevant sales experience.

Education

Bachelor's degree in Business Administration or a related field; a master's degree is preferred.

Benefits

Medical, dental and vision insurance; life and disability insurance; paid time off; paid volunteer days; paid company holidays; paid parental leave; 401(k) with company match; talent development and learning programs; internal and international mobility; product discounts and annual gratis; employee-led affinity groups. The role may also include participation in a bonus program with the ability to overachieve.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.