- Location
- Neuilly-sur-Seine Île-de-France France
- Employment
- Full-Time
- Seniority
- Director
- Department
- Creative, Design & Styling
- Posted
- Nov 3, 2026
Serge Lutens is seeking a Marketing Director to shape its strategic vision, product innovation and international growth, with a particular focus on Asia and China. The role leads a team spanning fragrance, makeup and VIP limited editions and reports to the Brand Director; it is a permanent CDI position in Neuilly-sur-Seine.
Role & Responsibilities
- Define and champion Serge Lutens’ strategic vision and three-year-plus marketing plans, with particular focus on developing the brand in Asia, especially China.
- Shape the brand’s next chapter by balancing its heritage and singular identity with its international growth potential.
- Evolve the brand platform and ensure consistency across all expressions and touchpoints.
- Refine the business model with the Brand Director and identify new growth opportunities.
- Define key innovation territories and lead development of niche fragrance, makeup and VIP craftsmanship limited-edition projects.
- Ensure excellence, creativity and consistency across product development and 360° activations.
- For makeup, work closely with the GIC in Japan to develop innovative formulas and premium packaging that respect the brand’s distinctive identity.
- Represent Serge Lutens’ vision to teams, regions, markets and partners.
- Communicate the brand’s story and ambitions with strong persuasion and storytelling capabilities.
- Unite and develop the team around a shared vision.
- Analyze performance with Business Development and regional teams to identify growth opportunities, particularly in strategic Asian markets and China.
- Lead consumer research and market intelligence, with particular attention to Asia and China, anticipating changes in consumer behavior and the luxury and beauty sectors.
- Manage and optimize the brand development budget.
Qualifications
- At least 10 years of international marketing experience, ideally in beauty, fragrance or luxury.
- Strong affinity for creative, heritage-driven brands with a distinctive identity.
- Strategic vision, synthesis skills and a big-picture outlook.
- Excellent leadership, communication, influence and storytelling skills.
- Strong sensitivity to product, creativity, design and innovation.
- Ability to work in an international, multicultural environment, particularly with Japan, and strong understanding of or sensitivity to Asian markets, especially China.
- Fluent English is essential.
Skills
Experience
At least 10 years in international marketing, ideally in beauty, fragrance or luxury.
Workplace
This position is based in Neuilly-sur-Seine, Île-de-France, France, within easy reach of Paris.
Explore jobs in Île-de-France or in France.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Serge Lutens, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Lead», «Brand Marketing Director», «Marketing Strategy Director», «Brand Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.