Sephora Senior Marketing Manager, Mobile Messaging
- Location
- RemoteUnited StatesUSA
- Employment
- Full-Time
- Seniority
- Manager
- Compensation
- $130,985–174,325/year
- Department
- Clienteling, CRM & VIP Relations
- Posted
- Sep 21, 2026
About Sephora
Sephora is a global prestige beauty leader, renowned for redefining the retail experience through creativity, inclusivity, and expert service. Founded in France and now part of LVMH, the company brings together an exceptional portfolio of beauty brands with a distinctive culture of discovery and innovation. As an employer, Sephora offers a dynamic, customer-centered environment where talent is encouraged to learn, experiment, and grow across retail, digital, merchandising, operations, and corporate functions. Its teams are united by a passion for beauty, entrepreneurship, and belonging, making Sephora a compelling workplace for professionals seeking impact within a fast-moving international brand.
Sephora seeks Senior Marketing Manager for Mobile Messaging in Remote role. Lead mobile strategy across SMS, RCS, App Push. $130,985–$174,325/year.
Role & Responsibilities
- Own end-to-end campaign management for mobile personalization, lifecycle, trigger/transactional messaging, SMS channel strategy, merchandising, and experimentation programs
- Develop, evolve, and independently drive a multi-year roadmap for mobile capabilities, personalization, targeting, and automation across emerging channels
- Identify, size, and prioritize strategic opportunities across the mobile ecosystem, balancing client value, business impact, channel health, and technical feasibility
- Lead and enable the team by setting clear direction, prioritization guardrails, and enabling high-impact mobile program delivery
- Lead change management initiatives for new mobile capabilities, personalization approaches, and operational processes
- Own the channel-wide testing and learning agenda, including test prioritization, measurement discipline, and insight dissemination
- Maintain thought leadership on mobile and retention marketing trends, emerging messaging capabilities, and privacy considerations
- Partner with Retention Technical Operations and Marketing Operations to ensure platform capabilities, QA standards, and flawless campaign execution at scale
- Develop executive-ready narratives and strategic recommendations for executive leadership regarding mobile performance and roadmap progress
Qualifications
- Bachelor's degree required
- 2+ years of experience owning strategic roadmaps or complex cross-functional initiatives from conception through execution and optimization
- 2+ years of direct people management experience, including team coaching, work prioritization, and talent development in fast-paced environments
- 5+ years of experience in mobile messaging, app push, SMS/RCS, lifecycle marketing, personalization, and digital marketing
- 4+ years of expertise in retention marketing best practices, including segmentation, personalization, testing, automation, and lifecycle strategy
- Strong business acumen regarding how retention marketing and mobile messaging drive sales, engagement, loyalty, and lifetime value
- Ability to lead through ambiguity, prioritize across complex portfolios, and build alignment around strategic tradeoffs with cross-functional partners
Skills
Experience
Minimum 5+ years in mobile messaging, app push, SMS/RCS, lifecycle marketing, and digital marketing, combined with 2+ years of strategic roadmap ownership and 2+ years of direct people management in fast-paced retail or e-commerce environments. Demonstrated success in retention marketing strategy, personalization, testing, and automation within consumer beauty or selective retail context strongly preferred.
Education
Bachelor's degree required
Workplace
The role is situated in Remote, United States, USA.
Compensation
The base compensation for this position ranges from USD 130,985 to USD 174,325 per annum.
Benefits
Medical, dental, and vision coverage; fully covered disability and life insurance; competitive 401(k) with 4% match; FSA and HSA programs; Student Debt Retirement plan where student loan payments qualify for 401(k) match; PTO and flexible work arrangements; protected leave; access to training, development, and tuition reimbursement; 30% merchandise discount; free product/gratis opportunities; flash sale discounts on LVMH brand products; free mental health and financial coaching (24/7 access via Modern Health and Financial Finesse); volunteer and donation matching
Culture
Sephora fosters a dynamic, inclusive workplace where creativity, curiosity, and a passion for beauty are encouraged at every level. As an employer, it is distinguished by its focus on empowerment, continuous learning, and a collaborative retail culture that celebrates individuality and client-centric innovation.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Sephora, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Mobile Marketing Manager», «Retention Marketing Director», «Mobile Channel Manager», «Lifecycle Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.