Sephora Senior Integrated Marketing Manager

About Sephora

Sephora is a global prestige beauty leader, renowned for redefining the retail experience through creativity, inclusivity, and expert service. Founded in France and now part of LVMH, the company brings together an exceptional portfolio of beauty brands with a distinctive culture of discovery and innovation. As an employer, Sephora offers a dynamic, customer-centered environment where talent is encouraged to learn, experiment, and grow across retail, digital, merchandising, operations, and corporate functions. Its teams are united by a passion for beauty, entrepreneurship, and belonging, making Sephora a compelling workplace for professionals seeking impact within a fast-moving international brand.

Role & Responsibilities

• Lead masterbrand strategy and campaign development in Canada to build awareness, strengthen brand affinity, and reinforce Sephora’s brand purpose.
• Develop leveraged and local masterbrand campaigns from inception through execution and post-campaign review, grounded in consumer insights, cultural relevance, and long-term brand strategy.
• Lead top-of-funnel marketing strategy for key brand moments, ensuring campaigns are distinctive, compelling, and aligned with Sephora’s brand purpose.
• Develop brand platforms, narratives, and integrated campaign approaches that deepen Sephora’s emotional connection with Canadian consumers.
• Identify opportunities to evolve how Sephora communicates its purpose, values, and differentiation to strengthen brand preference and competitive advantage.
• Plan and execute integrated masterbrand campaigns across channels, ensuring delivery is on strategy, on brand, on time, and on budget.
• Translate brand strategy into marketing plans and actionable briefs that drive awareness, consideration, and long-term brand equity.
• Partner with North American teams and external agencies on leveraged and local initiatives, conducting local post-campaign reviews and applying learnings to improve future campaign effectiveness.
• Manage budgets, identify efficiencies, and maintain contingency plans.
• Establish and evolve performance measurement approaches to evaluate campaign effectiveness, optimize investment, and maximize returns on marketing communications.
• Balance strategic thinking with operational discipline throughout planning, execution, and post-campaign analysis.
• Represent Canadian localization requirements in North American campaign planning and project processes, and drive campaign deliverables.
• Partner with Marketing Project Managers to ensure seamless workstreams.
• Collaborate with cross-functional teams and Retail Operations on seasonal and promotional campaigns to deliver on-brand, client-centric omnichannel communications.
• Manage day-to-day relationships with media and creative agency partners, including timelines, project-level budget reconciliation, and status meetings.
• Lead and coach a high-performing marketer, providing direction, development, and support across the DE&I portfolio and top-of-funnel execution.
• Build strong partnerships with Finance to support efficiencies and month-end reconciliation.

Qualifications

• Strong interest in brand building and a drive to keep Sephora the number-one top-of-mind beauty brand in Canada.
• Awareness of cultural trends and a passion for innovative activations that influence Canadians’ perceptions and behaviours.
• Curiosity and enthusiasm, with awareness of developments in marketing, beauty, and lifestyle.
• Business acumen and understanding of the retail landscape and effective marketing tactics in an omnichannel environment, with the ability to work strategically and execute effectively.
• Experience developing marketing plans using an integrated marketing approach and multiple marketing vehicles.
• Ability to develop integrated campaigns from established ideas and create original campaigns tailored to local market trends and opportunities.
• Confidence navigating complex organizational dynamics and evolving processes while building partnerships to meet shared objectives.
• Collaborative approach and ability to thrive in a fast-paced, consistently evolving, high-growth environment.
• Comfort using digital and AI-enabled tools responsibly in day-to-day work.

Skills

Compensation

The base compensation for this position ranges from CAD 116,400 to CAD 141,200 per annum.

Benefits

Bonus; RRSP matching; medical, dental, vision, life, and disability coverage; Well-Being@Sephora program; hybrid work schedule; vacation and flex days; maternity and paternity leave; training and development programs; 30% discount on merchandise and services; gratis opportunities; flash sale discounts on LVMH brands; volunteer and donation matching; Employee Assistance Program; free mental health resources with 24/7 access to Dialogue.

Culture

Sephora fosters a dynamic, inclusive workplace where creativity, curiosity, and a passion for beauty are encouraged at every level. As an employer, it is distinguished by its focus on empowerment, continuous learning, and a collaborative retail culture that celebrates individuality and client-centric innovation.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.