Sephora Senior Executive, CRM & Loyalty
About Sephora
Sephora is a leading omni‑channel beauty retailer and a member of the LVMH group, recognised for its wide portfolio of prestige cosmetics, skincare and fragrance brands. The company operates an extensive regional footprint across Southeast Asia and the Asia‑Pacific, combining flagship retail stores with sophisticated e‑commerce and loyalty ecosystems to deliver differentiated customer experiences.
Sephora — Senior Executive, CRM & Loyalty in Bangkok, Thailand. Lead Beauty Pass loyalty execution and growth for Thailand.
Role & Responsibilities
- Lead execution and performance management of the Beauty Pass Loyalty Program for Thailand, prioritising growth in Black and Gold member segments.
- Translate regional loyalty strategies into actionable market plans and act as primary liaison with the SEAOI Regional Loyalty Team on all Loyalty initiatives.
- Design, launch and evaluate loyalty initiatives and member events; measure results and optimise ROI.
- Manage the Loyalty budget for Thailand, forecasting points liability and collaborating with Finance to mitigate financial risk.
- Curate and maintain Rewards Boutique and Birthday Gift assortments to maximise member engagement and value.
- Train and enable store teams to acquire, retain and uptier loyalty members across retail touchpoints.
- Coordinate with digital, merchandising, retail and bank partners to deliver promotional offers and channel‑appropriate POS and CRM materials.
- Conduct regular market business reviews, extract and present quarterly loyalty and campaign data, and recommend optimisation levers.
Qualifications
- Minimum 3 years' experience in CRM, loyalty, or retention marketing within retail or e‑commerce.
- Proven ability to manage cross‑functional stakeholder relationships and influence regional partners.
- Strong commercial acumen with experience driving customer uptiering and loyalty lifecycle strategies.
- Excellent project and budget management skills, with strong attention to detail.
- Advanced analytical capability with experience in querying and interpreting customer data.
Skills
Experience
At least 3 years of hands‑on experience in CRM, loyalty or retention marketing within retail or e‑commerce, including campaign execution, budget management and cross‑functional collaboration.
Education
Bachelor's degree in Marketing, Business, Analytics or a related discipline (or equivalent practical experience).
Workplace
The successful candidate will be located in Bangkok, Bangkok, Thailand.
Culture
Sephora fosters an inclusive, diverse and fast‑moving retail culture where creativity and customer obsession are rewarded. The workplace emphasises professional growth, empowerment and cross‑disciplinary collaboration across retail and digital teams.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Sephora, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Loyalty Marketing Executive», «CRM & Retention Specialist», «Loyalty Program Lead», «CRM Manager (Loyalty & Retention)», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.