Sephora Senior Douyin Content & Performance Specialist
Sephora — Shanghai: Senior Douyin Content & Performance Specialist to lead short‑form video strategy and drive conversion on Douyin.
Overview
Sephora is a leading global beauty retailer known for a broad assortment of prestige cosmetics, skincare and fragrance. As part of the LVMH family, the brand combines retail innovation with rigorous brand curation and a strong emphasis on consumer experience across physical and digital channels.
Role & Responsibilities
- Own Sephora’s Douyin short‑form content business: drive traffic from short videos and influencer content into live streams and product shelves to maximise conversion.
- Design and execute content production plans aligned to product mechanics and platform promotional calendar.
- Define product selling points and shot requirements; produce clear content briefs in close collaboration with Brand and Marketing teams.
- Lead creative suppliers to edit, scale and iterate seed videos; apply data‑driven edits and creative optimisations to short video content.
- Develop content placement and paid strategy on Douyin, including budget allocation, audience targeting and scheduling.
- Establish and communicate content‑related mechanisms and operating processes to improve product fit for content activation.
- Continuously test, analyse and optimise video investment performance; conduct post‑campaign reviews to improve efficiency.
- Explore organic Douyin traffic acquisition tactics to elevate overall channel efficiency.
- Manage related financial planning and process controls for content activities.
- Support the channel lead with day‑to‑day Douyin store operations as required.
Qualifications
- Minimum 2 years of hands‑on experience in short‑form video content creation and paid/organic optimisation on Douyin or analogous platforms.
- Proven analytical capability to measure and optimise short‑video performance; comfortable working with campaign metrics and A/B testing.
- Good understanding of beauty category products and consumer behaviour within cosmetics/e‑commerce.
- Basic short‑form video editing proficiency and strong digital/‘net‑sense’ (trend awareness and creative judgement).
- Deep familiarity with Douyin traffic logic, including paid and organic acquisition methods; prior Douyin shop operation experience preferred.
Skills
Experience
At least 2 years’ practical experience managing short‑form video content and optimisation for e‑commerce or beauty brands, with demonstrable results in traffic acquisition and conversion.
Education
Bachelor’s degree in Marketing, Communications, Media, Business or a related discipline preferred.
Workplace
This position is based in Shanghai, Shanghai, China. Cerulean lists 414 open roles in Shanghai, including 17 posted recently. The broader Shanghai area accounts for 440 active listings on Cerulean, 18 of which are new. In China as a whole, Cerulean currently features 1.773 open positions, with 35 posted this week.
Culture
Sephora fosters a fast‑paced, consumer‑centric environment where digital innovation and merchandising expertise intersect. The company values creativity, cross‑functional collaboration and an entrepreneurial mindset within a prestige retail framework under the LVMH umbrella.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.