Sephora Performance Manager, Search Marketing
- Employment
- Full-Time
- Seniority
- Senior
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Jun 24, 2026
About Sephora
Sephora is a global prestige beauty leader, renowned for redefining the retail experience through creativity, inclusivity, and expert service. Founded in France and now part of LVMH, the company brings together an exceptional portfolio of beauty brands with a distinctive culture of discovery and innovation. As an employer, Sephora offers a dynamic, customer-centered environment where talent is encouraged to learn, experiment, and grow across retail, digital, merchandising, operations, and corporate functions. Its teams are united by a passion for beauty, entrepreneurship, and belonging, making Sephora a compelling workplace for professionals seeking impact within a fast-moving international brand.
Sephora, Paris – Performance Manager, Search Marketing (CDI, hybrid). Lead paid & organic search strategy for France/Belgium.
Role & Responsibilities
- Define and orchestrate digital acquisition strategy for paid and organic search (France & Belgium, web & app), with focus on performance improvement (acquisition, ROAS, CPA, visibility) and profitable revenue growth
- Prepare annual business plan evaluating resources needed to achieve objectives (budget, technical upgrades, data infrastructure) and design appropriate cross-channel strategy with supporting formats
- Develop mid- to long-term search acquisition roadmap informed by market and technical tool evolution, including new LLM and social search opportunities
- Analyze paid and organic search performance through regular monitoring tools (daily analysis, weekly reviews for e-commerce instances, quarterly business reviews with agencies and SEO consultants) and deliver strategic recommendations to internal stakeholders
- Ensure financial rigor in paid search budget tracking; manage budget reallocation between channels during revisions and inform financial control
- Develop and improve reporting tools and templates to meet business needs (category-level and product-level visibility)
- Oversee and challenge partner agencies in campaign definition and optimization for always-on search with constant focus on execution quality and ROAS
- Manage day-to-day collaboration with SEO/GEO consultant; align with Europe roadmap and produce monthly reporting including LLM metrics
- Coordinate cross-functional initiatives across agencies and internal departments (Offer, Legal, Image, Creative Studio, Digital) to enable campaign launches for retail and COAD
- Collaborate with data analytics team to develop measurement and KPI tracking tools within GA4 dashboards
- Act as orchestrator across 360 Marketing initiatives, ensuring full-funnel alignment and message consistency across all touchpoints
Qualifications
- Bac+5 from business school or university degree in Digital Marketing
- Solid foundation in performance marketing and e-commerce challenges, particularly search strategy expertise (essential)
- Minimum 10 years of media expertise (Google Ads) on major search accounts, either in performance media agencies, at retailers, or with pure-play digital retailers
- Fluent English
- Proven ability to develop strategic roadmaps and manage multiple stakeholders simultaneously
- Strong analytical mindset with capacity to translate data into actionable insights and strategic recommendations
Skills
Experience
Minimum 10 years of media expertise (Google Ads) on major search accounts, whether in performance media agencies, at retail companies, or with pure-play e-commerce players. Proven track record in developing and optimizing digital acquisition strategies at scale.
Education
Bac+5 from a business school or university degree in Digital Marketing.
Workplace
The role is situated in Neuilly-sur-Seine, Île-de-France, France — conveniently close to Paris.
Culture
Sephora fosters a dynamic, inclusive workplace where creativity, curiosity, and a passion for beauty are encouraged at every level. As an employer, it is distinguished by its focus on empowerment, continuous learning, and a collaborative retail culture that celebrates individuality and client-centric innovation.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Sephora, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Search Marketing Strategist», «Digital Media Performance Manager», «Acquisition Marketing Manager», «Performance Marketing Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.