Sephora Omnichannel Media Director
- Employment
- Full-Time
- Seniority
- Director
- Department
- Retail & Boutique Operations
- Posted
- Sep 11, 2026
About Sephora
Sephora is a global prestige beauty leader, renowned for redefining the retail experience through creativity, inclusivity, and expert service. Founded in France and now part of LVMH, the company brings together an exceptional portfolio of beauty brands with a distinctive culture of discovery and innovation. As an employer, Sephora offers a dynamic, customer-centered environment where talent is encouraged to learn, experiment, and grow across retail, digital, merchandising, operations, and corporate functions. Its teams are united by a passion for beauty, entrepreneurship, and belonging, making Sephora a compelling workplace for professionals seeking impact within a fast-moving international brand.
Sephora seeks an Omnichannel Media Director in Neuilly-sur-Seine, France to lead full-funnel media strategy across retail and e-commerce with team oversight.
Role & Responsibilities
- Define and pilot the full-funnel media strategy (branding + performance) for Sephora France, aligned with regional strategy and marketing/commercial objectives, orchestrating institutional communications, Sephora Collection campaigns, and co-branded initiatives around key commercial periods
- Establish objectives, KPIs, and budgets for online and offline media channels (Paid Search, Social Ads, Display, Affiliation, TV, Radio, Press, OOH) in accordance with business and finance targets
- Oversee planning, purchasing, and optimization of media campaigns across all channels, ensuring execution against Sephora media guidelines and process efficiency with the media team, agencies, and creative departments
- Manage relationships with French and Belgian media agencies in a continuous improvement framework and ensure accountability for e-commerce acquisition and revenue targets for Sephora France and Belgium
- Conduct campaign analysis and performance evaluation, developing consolidated campaign reports with key metrics, investments, and KPIs, and identify actionable insights for future campaigns
- Manage budgetary and operational oversight of campaigns, coordinate cross-category calendars, conduct monthly and annual budget reviews with Finance teams, and oversee partner agency performance
- Deliver monthly full-funnel media activity reporting to internal stakeholders
- Establish a trends framework to identify new formats, platforms, and innovations enabling Sephora's differentiation (AI, dynamic budgeting)
- Lead quarterly performance and innovation meetings with key partners, including GAFA, to optimize results and drive innovation
- Identify France-based partnerships and events aligned with marketing objectives that can be scaled across markets and Europe
- Lead, mentor, and develop a team of four talents, consultants, interns, and alternates in hard and soft skills; establish individual objectives, evaluate performance, and ensure professional development
- Foster collaboration and synergy within the team and across departments (CRM, Digital, Communication, Offer, European Media)
Qualifications
- Master's degree (Bac +5) in Marketing or Communication
- Minimum 15 years of agency experience on retail accounts, entertainment, or primarily digital clients, or equivalent experience at a retail or beauty brand annonceur
- Proven expertise in both branding and performance digital strategies
- Demonstrated experience driving performance on a DTC site and/or e-retail platform
- Advanced understanding of branding and performance challenges, digital platforms, and social media ecosystems
- Expert proficiency in offline and online media buying and associated KPIs
- Mastery of key performance levers including SEA, retargeting, affiliation, performance display, and SEO
- Fluent English proficiency (mandatory)
- Experience with an innovative actor or organization is valued
Skills
Experience
Minimum 15 years in media strategy, campaign management, and omnichannel advertising across agency or brand-side roles in retail, entertainment, or beauty sectors. Proven track record in DTC and e-retail performance optimization, with strong expertise in both branding and performance digital initiatives.
Education
Master's degree (Bac +5) in Marketing or Communication or equivalent professional qualification.
Workplace
The successful candidate will be located in Neuilly-sur-Seine, Île-de-France, France, with easy access to Paris.
Culture
Sephora fosters a dynamic, inclusive workplace where creativity, curiosity, and a passion for beauty are encouraged at every level. As an employer, it is distinguished by its focus on empowerment, continuous learning, and a collaborative retail culture that celebrates individuality and client-centric innovation.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Sephora, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Media Director, Omnichannel Strategy», «Head of Omnichannel Media», «Media Strategy Director», «Omnichannel Campaign Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.