Sephora Merchandising Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Merchandising, Buying & Planning
- Posted
- Jun 18, 2026
About Sephora
Sephora is a global prestige beauty leader, renowned for redefining the retail experience through creativity, inclusivity, and expert service. Founded in France and now part of LVMH, the company brings together an exceptional portfolio of beauty brands with a distinctive culture of discovery and innovation. As an employer, Sephora offers a dynamic, customer-centered environment where talent is encouraged to learn, experiment, and grow across retail, digital, merchandising, operations, and corporate functions. Its teams are united by a passion for beauty, entrepreneurship, and belonging, making Sephora a compelling workplace for professionals seeking impact within a fast-moving international brand.
Sephora Hong Kong - Merchandising Manager role overseeing prestige beauty brand strategy, assortment, and merchandising across omni-channel channels.
Role & Responsibilities
- Lead omni-channel category strategy and promotional planning for key prestige beauty brands across skincare, makeup, haircare, and fragrance categories
- Analyze OMNI sales performance, brand reports, and KPIs by channel, market, segment, margin, and stock levels to optimize brand growth
- Develop, manage, and optimize product assortments in collaboration with brands to drive category productivity and performance
- Negotiate and review trade terms with cosmetic groups and brand partners while ensuring assortment relevance and linear productivity targets
- Develop annual brand plans including product launch calendars, sales targets, and validate new product launches with 360-degree departmental collaboration
- Propose animation slots and execute promotional campaigns to drive sales while curating and monitoring product assortment
- Manage floorplan and planogram development in coordination with the Senior Merchandising Manager and Visual Merchandising team for store openings, renovations, and updates
- Coordinate with supply chain to meet stockholding KPIs, review stock-on-hand levels, and manage action plans for excess inventory and discontinued SKUs
- Mentor and support career development of merchandising team members
- Liaise with internal stakeholders across regional teams, marketing, supply chain, e-commerce, and retail operations to ensure seamless launch execution and category goal achievement
Qualifications
- Bachelor's degree in Business, Marketing, or related field
- Minimum 8 years of professional experience in account management, marketing, merchandising, or multi-brand management, preferably in beauty or FMCG
- Demonstrated expertise in beauty industry trends, new brands, and prestige beauty market dynamics
- Strong analytical and problem-solving capabilities with proficiency in sales data analysis and business intelligence
- Excellent communication and interpersonal skills with proven ability to build relationships and influence stakeholders at all organizational levels
- Strategic mindset with demonstrated ability to balance high-level strategy with hands-on execution
- Exceptional organizational skills and meticulous attention to detail
- Experience in omni-channel retail operations and cross-functional team management
Skills
Experience
Minimum 8 years of professional experience in account management, marketing, merchandising, or multi-brand management within the beauty, prestige cosmetics, or FMCG sectors. Demonstrated success in leading category strategy, managing brand partnerships, driving product launches, and optimizing retail operations in a multi-location or omni-channel environment.
Education
Bachelor's degree in Business, Marketing, or a related discipline.
Workplace
This position is based in Hong Kong, Hong Kong.
Culture
Sephora fosters a dynamic, inclusive workplace where creativity, curiosity, and a passion for beauty are encouraged at every level. As an employer, it is distinguished by its focus on empowerment, continuous learning, and a collaborative retail culture that celebrates individuality and client-centric innovation.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Sephora, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Category Manager», «Brand Merchandising Manager», «Product Strategy Manager», «Omni-Channel Merchandiser», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.