Sephora Marketing Manager, Email & Direct Mail
- Location
- San FranciscoCaliforniaUSA
- Employment
- Full-Time
- Seniority
- Mid-Level
- Compensation
- $117,895–131,765/year
- Department
- Retail & Boutique Operations
- Posted
- Aug 12, 2026
About Sephora
Sephora is a global prestige beauty leader, renowned for redefining the retail experience through creativity, inclusivity, and expert service. Founded in France and now part of LVMH, the company brings together an exceptional portfolio of beauty brands with a distinctive culture of discovery and innovation. As an employer, Sephora offers a dynamic, customer-centered environment where talent is encouraged to learn, experiment, and grow across retail, digital, merchandising, operations, and corporate functions. Its teams are united by a passion for beauty, entrepreneurship, and belonging, making Sephora a compelling workplace for professionals seeking impact within a fast-moving international brand.
Sephora is hiring a Marketing Manager for Email & Direct Mail in San Francisco to lead omnichannel campaigns and drive client loyalty.
Role & Responsibilities
- Own the strategy, execution, and optimization of complex email and direct mail campaigns supporting Haircare and Promotional programs
- Lead personalization activation strategies to drive channel innovation and deliver highly relevant client experiences
- Define and refine audience targeting strategies to ensure clients receive engaging, timely messages
- Collaborate with Email Marketing Operations to QA emails, ensuring flawless content, linking, and tracking
- Ideate and recommend testing plans in partnership with the retention team and cross-functional partners
- Support the Senior Manager in identifying channel opportunities, technical requirements, and actionable optimizations
- Optimize direct mail circulation and targeting to improve campaign efficiency and ROI
- Analyze email performance across all KPIs to inform campaign strategies and surface key trends
- Consolidate and socialize wins, test results, and future recommendations with stakeholders
- Monitor email industry trends and innovation to maintain best-in-class performance
Qualifications
- 4+ years of experience in email and digital marketing, retail preferred
- 3+ years of strong understanding of email best practices, including segmentation and personalization
- Bachelor's degree in Marketing or a related field
- Proven ability to manage multiple high-visibility programs in a fast-paced, deadline-driven environment
- Strong strategic and analytical skills with experience using reporting tools to drive action
- High attention to detail with excellent organizational and project management capabilities
- Excellent written, verbal, and presentation skills with proficiency in Microsoft Office (PowerPoint, Word, Excel)
Skills
Experience
4+ years of experience in email and digital marketing with retail industry experience preferred; 3+ years of demonstrated expertise in email best practices including segmentation and personalization strategies.
Education
Bachelor's degree in Marketing or a related field.
Workplace
This position is based in San Francisco, California, USA.
Compensation
The base compensation for this position ranges from USD 117,895 to USD 131,765 per annum.
Benefits
Health coverage (medical, dental, vision), disability and life insurance (fully covered), competitive 401(k) with 4% match, FSA and HSA programs, Student Debt Retirement plan, PTO and protected leave, career development and training opportunities, tuition reimbursement, 30% merchandise discount, free product opportunities and LVMH brand flash sale discounts, free mental health coaching and financial advisory services (24/7 access via Modern Health and Financial Finesse), volunteer and donation matching.
Culture
Sephora fosters a dynamic, inclusive workplace where creativity, curiosity, and a passion for beauty are encouraged at every level. As an employer, it is distinguished by its focus on empowerment, continuous learning, and a collaborative retail culture that celebrates individuality and client-centric innovation.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Sephora, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Email Marketing Manager», «Direct Marketing Manager», «Campaign Manager, Direct Communications», «Retention Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.