Sephora Marketing Director — DENS Hub

About Sephora

Sephora is a global leader in prestige beauty retail and a member of the LVMH Group. The brand curates an extensive portfolio of prestige and niche beauty labels alongside its own Sephora Collection, combining an omnichannel retail network with strong digital capabilities to serve diverse markets across Europe and beyond.

Role & Responsibilities

• Define and execute a holistic, data-driven marketing strategy to grow brand awareness and market share across the DENS Hub (Denmark, Germany, Sweden, Switzerland; with shipments to Austria, Finland, Norway).
• Lead full-funnel media planning and optimisation across paid channels (search, social, display, programmatic, video, affiliate) and coordinate performance marketing with the Digital team.
• Drive organic media growth through SEO & GEO, content marketing, and influencer partnerships, and implement attribution models to measure channel impact and optimise spend.
• Plan and deliver PR, influencer and events strategy to maintain relevance and visibility, including sponsorships, large-scale consumer activations and new store openings.
• Oversee campaign localisation and activation calendars across regional markets; manage relationships with local agencies, media partners and vendors for cost-effective execution.
• Design and implement the annual Sephora Animation Plan and joint marketing/activation programmes with department store and retail partners; align retail media investments with other marketing streams.
• Own crisis communications planning and execution in close collaboration with the European headquarters to protect brand integrity.
• Build and lead a high-performing marketing team: foster an open feedback culture, coach talent, create succession plans and ensure clear performance expectations.
• Monitor market trends, competitor activity and emerging platforms to identify opportunities and preserve competitive advantage; travel as required across the hub.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related field.
• Minimum 10 years of progressive marketing experience, including senior leadership experience as a Marketing Director or equivalent.
• Proven track record of developing and executing successful full-funnel marketing strategies that deliver measurable business outcomes.
• Demonstrable expertise in digital media, SEO, content marketing, influencer relations, PR and event management.
• Strong analytical ability to interpret complex data and implement attribution-driven optimisation.
• Exceptional communication and stakeholder management skills with experience influencing at leadership level.
• Proven people leadership: talent development, coaching and creating succession plans.
• Willingness to travel across the DENS Hub and to collaborate with European headquarters.

Skills

Experience

Minimum 10 years of marketing experience with demonstrated leadership in developing and implementing full-funnel strategies across digital, PR, influencer and event channels; prior experience as a Marketing Director or equivalent is required.

Education

Bachelor’s degree in Marketing, Business Administration or a related field.

Workplace

Culture

Sephora cultivates an inclusive, creativity-forward workplace where diversity and individual expression are valued. The organisation emphasises empowerment, continuous learning and collaboration across markets, encouraging leaders to develop talent and drive innovation.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.