Sephora Manager, Social & Community Marketing
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Clienteling, CRM & VIP Relations
- Posted
- Jun 9, 2026
About Sephora
Sephora is a global prestige beauty leader, renowned for redefining the retail experience through creativity, inclusivity, and expert service. Founded in France and now part of LVMH, the company brings together an exceptional portfolio of beauty brands with a distinctive culture of discovery and innovation. As an employer, Sephora offers a dynamic, customer-centered environment where talent is encouraged to learn, experiment, and grow across retail, digital, merchandising, operations, and corporate functions. Its teams are united by a passion for beauty, entrepreneurship, and belonging, making Sephora a compelling workplace for professionals seeking impact within a fast-moving international brand.
Sephora seeks Manager, Social & Community Marketing in Singapore to lead omni-channel social strategy across Southeast Asia and Oceania region.
Role & Responsibilities
- Observe and analyze latest social media developments and trends within the beauty industry to design brand/community social strategies that drive engagement and social share of voice across the SEA and Oceania region
- Develop and execute a growth strategy for the influencer program (micro and nano), including market assessment, go-to-market strategy, platform-specific approach, and operational model
- Manage creator content across organic and paid social campaigns, partnering with Media and Legal teams to oversee content planning, delivery, boosting requirements, contracts, and usage rights
- Analyze key social performance metrics and analytics to drive sales and profitability outcomes
- Manage external agencies' relationships and budget optimization, ensuring timely delivery of aligned content calendars with influencers and beauty advisors
- Deliver regional community toolkits for Sephora's trend-led marketing campaigns on schedule
- Serve as custodian of Sephora's unique brand codes and expressions through community toolkit deployment
- Brief content through the lens of customers and deliver post-mortem reports providing comprehensive performance analysis for all influencer and beauty advisor-led initiatives
- Analyze and report on Sephora's impact and engagement metrics across owned and earned social platforms utilizing social listening tools
- Lead as main community contact for brand partners, advising on influencer marketing strategies to achieve business objectives
- Manage regional agencies and deploy allocated budget, overseeing invoice processing and vendor payments
- Lead cross-functional partnerships across Marketing, Merchandising, Retail Operations, and in-country teams in a matrixed organization
Qualifications
- Minimum 5 years of professional experience in social media platforms and influencer marketing, preferably within retail or beauty industry
- Prior experience working on PR and events (advantageous)
- Data-driven mindset with ability to analyze KPIs and translate performance data into actionable insights
- Strong project management and planning skills with ability to conceive strategy and drive execution in a fast-paced environment
- Demonstrated innovation and creativity in driving commercial improvements
- Experience managing and working within an allocated budget
- Experience working with cross-functional partners or clients to meet business needs
- Proficiency in Word, Excel, and PowerPoint
- Strong management skills and international exposure
- Ability to align teams in mission and vision and understand importance of team culture and dynamics
Skills
Experience
Minimum 5 years of professional experience in social media platforms and influencer marketing, preferably within the retail or beauty industry. Prior experience working on PR and events is an added advantage.
Education
Not specified in source material.
Workplace
The role is situated in Singapore, Central, Singapore.
Benefits
Not explicitly stated in source material.
Culture
Sephora fosters a dynamic, inclusive workplace where creativity, curiosity, and a passion for beauty are encouraged at every level. As an employer, it is distinguished by its focus on empowerment, continuous learning, and a collaborative retail culture that celebrates individuality and client-centric innovation.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Sephora, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Social Media Strategy Manager», «Community Marketing Manager», «Influencer Marketing Manager», «Digital Community Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.