Sephora Manager, External Communications
- Employment
- Full-Time
- Seniority
- Mid-Level
- Compensation
- $114,750–128,250/year
- Department
- Corporate Affairs, Sustainability & CSR
- Posted
- Jul 16, 2026
About Sephora
Sephora is a global prestige beauty leader, renowned for redefining the retail experience through creativity, inclusivity, and expert service. Founded in France and now part of LVMH, the company brings together an exceptional portfolio of beauty brands with a distinctive culture of discovery and innovation. As an employer, Sephora offers a dynamic, customer-centered environment where talent is encouraged to learn, experiment, and grow across retail, digital, merchandising, operations, and corporate functions. Its teams are united by a passion for beauty, entrepreneurship, and belonging, making Sephora a compelling workplace for professionals seeking impact within a fast-moving international brand.
Manager, External Communications at Sephora in New York, NY. Develop communications strategies and manage media relations for retail and corporate initiatives. $114,750–$128,250 annually.
Role & Responsibilities
- Support the Director of External Communications in developing and executing communications strategies and tactics to maximize earned media coverage and grow retailer sentiment
- Develop media strategies and editorial calendars, coordinating storytelling initiatives including the proprietary newsroom, white papers, LinkedIn Voices, and leadership profiles
- Plan and manage speaking engagements and interview placements for executive leadership, merchandising, marketing ambassadors, and other brand spokespeople
- Lead day-to-day management of external communications agencies, providing strategic direction and overseeing press outreach execution for company and brand initiatives
- Partner cross-functionally to evaluate, plan, and coordinate program focuses, deliverables, and relevant updates
- Support issues management and reputation communications by collaborating with internal and external stakeholders on response planning and crisis resolution
- Act as primary liaison for internal communications, briefing teams on announcement programming, business updates, and Sephora news for diverse internal audiences
- Coordinate monthly and quarterly cross-functional reporting and performance metrics
- Manage the public relations budget, calendar, and marketing task list
- Maintain brand representation aligned with company values across all communications and stakeholder interactions
Qualifications
- 5+ years of public relations experience in in-house or agency settings
- Exceptional written, oral, and interpersonal communication skills with strong understanding of press relations and media strategy
- Strong presentation capabilities with ability to communicate upward and laterally
- Proven critical thinking and problem-solving abilities
- Strong organizational and time management skills with demonstrated ability to manage multiple concurrent projects
- Self-starter with action-oriented, resourceful approach to project completion
- Understanding of retail cosmetics industry and demonstrated passion for beauty and client experience
- Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and social media platforms
- Flexibility and openness to incorporating feedback from multiple stakeholders
Skills
Experience
5+ years of public relations experience in in-house or agency environments, with demonstrated success in developing and executing communications strategies, managing media relations, and coordinating complex cross-functional initiatives in a corporate or retail setting.
Workplace
The successful candidate will be located in New York, New York, USA.
Compensation
The base compensation for this position ranges from USD 114,750 to USD 128,250 per annum.
Benefits
Medical, dental, and vision coverage; disability and life insurance; 401(k) with 4% match; FSA and HSA programs; Student Debt Retirement plan; paid time off; protected leave; training and development; tuition reimbursement; 30% employee discount on merchandise and services; access to free mental health coaching through Modern Health; financial coaching through Financial Finesse; volunteer and donation matching; eligibility for performance bonuses.
Culture
Sephora fosters a dynamic, inclusive workplace where creativity, curiosity, and a passion for beauty are encouraged at every level. As an employer, it is distinguished by its focus on empowerment, continuous learning, and a collaborative retail culture that celebrates individuality and client-centric innovation.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Sephora, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Communications Manager», «Public Relations Manager», «Corporate Communications Manager», «Brand Communications Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.