Sephora Manager, Category Activation
- Location
- Kuala LumpurMalaysiaMalaysia
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Merchandising, Buying & Planning
- Posted
- Jul 3, 2026
About Sephora
Sephora is a global prestige beauty leader, renowned for redefining the retail experience through creativity, inclusivity, and expert service. Founded in France and now part of LVMH, the company brings together an exceptional portfolio of beauty brands with a distinctive culture of discovery and innovation. As an employer, Sephora offers a dynamic, customer-centered environment where talent is encouraged to learn, experiment, and grow across retail, digital, merchandising, operations, and corporate functions. Its teams are united by a passion for beauty, entrepreneurship, and belonging, making Sephora a compelling workplace for professionals seeking impact within a fast-moving international brand.
Sephora Manager, Category Activation role in Kuala Lumpur, Malaysia. Drive Sephora Collection and Fragrance category growth across omnichannel retail.
Role & Responsibilities
- Develop and execute commercial strategies for Sephora Collection brand growth across Malaysia in brick-and-mortar and e-commerce channels
- Manage Fragrance category performance and omnichannel category management plans to drive sales and maintain commercial margin
- Coordinate with regional and local supply chain and logistics teams to ensure stock availability across all channels
- Liaise with internal stakeholders on space planning, store configurations, store expansions, and e-commerce opportunities
- Adapt and localize global brand marketing plans for Sephora Collection in collaboration with the marketing team
- Manage, mentor, and support Sephora Collection Team Captains across retail stores through close collaboration and knowledge sharing
- Own and execute the Sephora Collection incentive program across all retail locations
- Serve as primary point of contact for all Sephora Collection and Fragrance brand matters affecting store teams
- Develop training tools and resources to ensure team familiarity with Fragrance brands and drive sales performance
Qualifications
- Minimum 5–7 years of experience in Merchandising, Brand Management, Account Management, or related commercial functions
- Demonstrated experience in the fashion or beauty industry
- Strong analytical skills with proficiency in data-driven decision making
- Excellent interpersonal and communication skills with ability to influence stakeholders across organizational levels
- Passion for beauty with demonstrated awareness of trends and style
Skills
Experience
Minimum 5–7 years of experience in Merchandising, Brand Management, Account Management, or other commercial functions. Experience in fashion or beauty industry is strongly preferred.
Workplace
The successful candidate will be located in Kuala Lumpur, Malaysia.
Culture
Sephora fosters a dynamic, inclusive workplace where creativity, curiosity, and a passion for beauty are encouraged at every level. As an employer, it is distinguished by its focus on empowerment, continuous learning, and a collaborative retail culture that celebrates individuality and client-centric innovation.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Sephora, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Category Development Manager», «Brand Activation Manager», «Merchandising Manager», «Category Strategy Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.