Sephora IT Marketing & Activation Manager
About Sephora
Sephora is a leading global prestige beauty retailer and a member of the LVMH Group. The brand is known for an expansive omnichannel presence that combines retail, e-commerce and a curated portfolio of brands alongside its own label. Sephora positions technology and data-driven customer experience at the centre of its strategy, investing in digital platforms and product teams to deliver personalised beauty journeys.
Sephora — IT Marketing & Activation Manager in Paris La Défense. Lead Adobe Campaign & AEM architecture for CRM and marketing automation.
Role & Responsibilities
- Define and guarantee the technical architecture for Marketing Automation (Adobe Campaign V8), DAM/CMS (AEM) for CRM and Voice-of-the-Customer tooling within Sephora’s IT ecosystem.
- Ensure delivery quality across teams by enforcing adherence to plans, technical-functional specifications and security standards.
- Provide technical support and governance input to Product, Testing Factory, business stakeholders and testing teams.
- Define and enforce data integrity policies for marketing platforms and supervise secure data integration.
- Ensure technical performance of marketing campaigns, including sending throughput, deliverability and data pipelines.
- Establish and maintain capacity planning aligned with the Sephora roadmap and projected workloads.
- Manage budget for the scope and ensure financial compliance.
- Monitor application performance and oversee operational deployment with Digital Ops and L3 Product support.
- Manage vendor relationships, challenge vendor roadmaps and ensure quality of vendor support.
- Promote continuous technological watch and introduce innovative solutions; drive automation of technical processes (CI/CD, automated code quality and unit tests).
- Contribute to discovery and high-level estimation for new initiatives and ensure necessary technical documentation is produced.
- Participate in recruitment and team composition to anticipate ramp-up and transmit development best practices to delivery teams.
Qualifications
- Minimum 10 years' relevant experience with a strong background in marketing automation, CRM and platform delivery.
- Proven track record managing transformation programs for Marketing Automation and Customer Engagement Platforms.
- Technical expertise in CRM, marketing automation architectures and data integration patterns.
- Experience managing budgets and vendor relationships for third-party platforms.
- Demonstrated leadership in animating and leading product or delivery teams.
- Proficiency working in agile environments, preferably SAFe.
- Strong analytical skills, proactive problem-solving and effective stakeholder management.
- Professional working proficiency in English.
Skills
Experience
Minimum 10 years of progressive experience in IT delivery for marketing/CRM platforms, including leading marketing automation and customer engagement platform transformations and managing cross-functional product teams.
Education
Bachelor's degree in Computer Science, Information Systems, Engineering or equivalent; advanced degree preferred.
Workplace
The successful candidate will be located in Paris La Défense, Paris La Défense, France.
Culture
Sephora fosters an inclusive, fast-paced culture that values diversity, creativity and continuous learning. Employees collaborate across product, digital and retail teams and are encouraged to propose innovations that improve customer experience and operational excellence.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Sephora, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Automation IT Manager», «CRM & Marketing IT Lead», «Digital Marketing Platforms Manager», «IT Manager, Marketing Platforms», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.