Sephora Head of Marketing, Franchise Markets
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Corporate Affairs, Sustainability & CSR
- Posted
- Jul 23, 2026
About Sephora
Sephora is a global prestige beauty leader, renowned for redefining the retail experience through creativity, inclusivity, and expert service. Founded in France and now part of LVMH, the company brings together an exceptional portfolio of beauty brands with a distinctive culture of discovery and innovation. As an employer, Sephora offers a dynamic, customer-centered environment where talent is encouraged to learn, experiment, and grow across retail, digital, merchandising, operations, and corporate functions. Its teams are united by a passion for beauty, entrepreneurship, and belonging, making Sephora a compelling workplace for professionals seeking impact within a fast-moving international brand.
Sephora Singapore seeks Head of Marketing, Franchise Markets to drive marketing strategy across Asia-Pacific franchise operations; hybrid role reporting to regional leadership.
Role & Responsibilities
- Partner with franchise teams to shape annual and campaign marketing plans aligned with Sephora SEA and global brand direction
- Guide franchise partners in translating regional priorities into locally relevant marketing initiatives across established franchise markets and new market launches
- Ensure franchise marketing plans and activations maintain consistency with Sephora's brand identity, campaign framework, and customer experience principles
- Work with franchise partners to build integrated marketing plans supporting traffic, conversion, and sales across consumer touchpoints
- Leverage regional launch toolkits and campaign guidance to support franchise readiness and high-quality execution
- Review campaign performance and market feedback to identify optimization opportunities and drive continuous improvement
- Partner with franchise teams to support customer engagement and loyalty initiatives aligned with regional frameworks and market priorities
- Build strong working relationships with franchise marketing teams and act as a trusted strategic partner
- Share best practices, frameworks, and launch expectations to ensure consistency in marketing execution across franchise markets
- Provide clear guidance and constructive feedback to influence high standards of execution
- Support onboarding and marketing readiness for new franchise markets, including interpretation of launch frameworks and brand requirements
- Act as the key marketing interface between Sephora regional teams and franchise partners across assigned markets
- Navigate matrix environment effectively, balancing franchise market needs with regional frameworks and brand governance requirements
- Ensure strong planning discipline, clear communication, and effective review processes to maintain alignment and execution quality
Qualifications
- Minimum 10 years of marketing experience in retail, beauty, FMCG, or consumer brands
- Proven experience across multi-market, franchise, or market expansion environments
- Strong brand and commercial marketing capabilities with ability to translate regional strategy into market-ready plans
- Demonstrated collaborative and influential leadership across matrixed teams and external stakeholders
- Strategic, brand-conscious, and execution-focused mindset with strong judgement and attention to detail
- Ability to thrive in complex, multi-market environments and manage through influence rather than direct control
Skills
Experience
Minimum 10 years of marketing experience in retail, beauty, fast-moving consumer goods, or consumer brands, ideally demonstrating success across multi-market, franchise partnership, or market expansion scenarios. Prior experience leading marketing initiatives across geographically dispersed teams and franchise networks is highly valued.
Education
Not specified
Workplace
This position is based in Singapore, Central, Singapore.
Culture
Sephora fosters a dynamic, inclusive workplace where creativity, curiosity, and a passion for beauty are encouraged at every level. As an employer, it is distinguished by its focus on empowerment, continuous learning, and a collaborative retail culture that celebrates individuality and client-centric innovation.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Sephora, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Manager, Franchise Marketing», «Franchise Marketing Director», «Regional Marketing Lead - Franchise», «Franchise Market Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.