Sephora Global External Communications Manager

About Sephora

Sephora is a global prestige beauty leader, renowned for redefining the retail experience through creativity, inclusivity, and expert service. Founded in France and now part of LVMH, the company brings together an exceptional portfolio of beauty brands with a distinctive culture of discovery and innovation. As an employer, Sephora offers a dynamic, customer-centered environment where talent is encouraged to learn, experiment, and grow across retail, digital, merchandising, operations, and corporate functions. Its teams are united by a passion for beauty, entrepreneurship, and belonging, making Sephora a compelling workplace for professionals seeking impact within a fast-moving international brand.

Role & Responsibilities

• Develop and deliver integrated global corporate communications initiatives that strengthen Sephora’s industry positioning and support business priorities, aligning messages with the brand, strategy and objectives across markets.
• Build relationships with global communications teams, cross-functional stakeholders, business leaders, and press and public relations counterparts.
• Lead major announcements, from press releases and content development through delivery and interviews where appropriate.
• Cultivate relationships with key journalists and editors across international, European and French target media, strengthening understanding of Sephora’s purpose, values, vision and strategy.
• Develop proactive global media relations, content, social media and executive visibility strategies aligned with corporate priorities, sustainability commitments, strategic projects and partnerships, reaching key audiences including the media.
• Define narratives and key messages for Sephora’s spokespersons, and deliver targeted media plans for corporate announcements, strategic topics, major events and partnerships, including press events and releases.
• Ensure media relations guidelines are understood and applied globally, coordinating external communications across teams, markets and with LVMH to maintain worldwide consistency.
• Monitor and report media coverage and metrics, and work with external agencies where relevant to deliver initiatives and manage issues.
• Lead the development and execution of global reputation management strategies, combining proactive media management, internal risk awareness and expert guidance on sensitive corporate, commercial and brand issues.
• Monitor media coverage, social sentiment and industry trends to identify and mitigate reputational risks, collaborating with Sephora and LVMH stakeholders to ensure consistent messaging across channels and touchpoints.

Qualifications

• Strong knowledge of the global media landscape, an established media network, and a track record of securing impactful coverage and protecting corporate reputation.
• Strong crisis management skills and the ability to navigate and manage reputational challenges effectively.
• Excellent written and verbal communication skills in English and French, with the ability to craft compelling narratives for diverse stakeholders.
• Strategic thinking and the ability to align public relations and reputation initiatives with business objectives.
• Leadership and collaboration skills to work cross-functionally with internal and external partners.
• Ability to demonstrate discretion and handle sensitive and confidential information with professionalism.
• Strong interpersonal and influencing skills, confidence engaging executive leaders, and a pragmatic, can-do mindset.
• Understanding of corporate culture and communication protocols.
• Passion for or interest in retail and beauty.

Skills

Experience

8–10 years of experience in public relations and reputation management; minimum 5 years.

Benefits

Training and development, with personalized career plans.

Culture

Sephora fosters a dynamic, inclusive workplace where creativity, curiosity, and a passion for beauty are encouraged at every level. As an employer, it is distinguished by its focus on empowerment, continuous learning, and a collaborative retail culture that celebrates individuality and client-centric innovation.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.