Sephora E‑commerce Content & Activation Assistant (Alternance)
- Employment
- Contract
- Seniority
- Entry-Level
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Apr 10, 2026
About Sephora
Sephora is a leading global beauty retailer and a maison within the LVMH portfolio, recognised for its broad assortment of prestige and indie brands alongside its own Sephora Collection. The company operates an extensive international retail and digital network and is known for disruptive merchandising, trend-led assortments and a customer-centric omnichannel experience.
Sephora in Neuilly-sur-Seine seeks an E‑commerce Content & Activation Assistant (alternance) for a 12–24 month apprenticeship in digital merchandising and activation.
Role & Responsibilities
- Coordinate and execute the editorial and commercial animation plan for the Hair category across web and app channels.
- Configure, test and monitor promotional setups and manage gifts-with-purchase mechanics.
- Create and maintain category landing pages and product-list pages to support commercial initiatives and new launches.
- Activate and optimise e‑merchandising: searchandising (rules, synonyms, redirects), product boosts, recommendations and ordering logic in line with commercial calendar.
- Improve on-site navigation and filtering to enhance product discovery and conversion.
- Track and analyse KPIs for category activations, commercial operations and peak periods; report performance and propose data-driven optimisations.
- Monitor stock levels and commercial indicators for the Hair axis and coordinate inventory-related actions with operations and logistics teams.
- Collaborate with internal stakeholders (operations, logistics, marketing, CRM, merchandising) and support the management of external digital partners.
- Conduct competitive and market intelligence relevant to category strategy and activations.
Qualifications
- Enrolled in an M1 or M2 programme in business, marketing, e‑commerce, digital communication or a related discipline.
- Excellent organisational rigour and autonomy with a proactive mindset.
- Strong analytical and synthesis capabilities to interpret performance data and drive actions.
- Good interpersonal skills and adaptability to work cross-functionally.
- Proficiency with standard office software and a clear affinity for e‑commerce and the beauty sector.
Experience
Entry-level — suitable for students seeking a 12- or 24-month alternance (apprenticeship). Previous internships or exposure to e‑commerce, digital marketing or retail merchandising are advantageous but not required.
Education
Currently pursuing a Master's degree (M1 or M2) in business, marketing, e‑commerce, digital communication or equivalent.
Workplace
This position is based in Neuilly-sur-Seine, Île-de-France, France, within easy reach of Paris.
Culture
Sephora fosters an inclusive, team-oriented culture that values diversity, creativity and professional development. The environment encourages initiative and cross-functional collaboration within a fast-paced, innovation-driven retail and digital ecosystem under the LVMH umbrella.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Sephora, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «E‑commerce Content Assistant (Apprenticeship)», «Digital Merchandising Assistant (Alternance)», «E‑commerce Activation Coordinator (Apprenticeship)», «E‑merchandising Assistant — Hair Care», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.