Sephora Director of Email and Direct Mail Marketing
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Join Sephora in San Francisco as the Director of Email and Direct Mail Marketing, leading strategic marketing initiatives in a dynamic, inclusive environment.
Overview
Sephora, a leading name in the beauty industry, is part of the prestigious LVMH Moët Hennessy Louis Vuitton group, renowned for its luxury products and services. As an employer, Sephora is committed to fostering an inclusive and empowering environment where employees are encouraged to innovate and excel in their careers.
Role & Responsibilities
- Lead the strategic planning and execution of email and direct mail marketing campaigns to achieve revenue and sales targets.
- Develop and implement a roadmap for high-impact initiatives that align with future client and business needs.
- Collaborate with Marketing Effectiveness to prioritize analytical projects that support channel-driven insights.
- Ensure the development of personalized, behavioral-based triggers in alignment with CRM insights.
- Interpret campaign and client data to enhance personalization strategies and improve file health.
- Identify and implement innovative email and direct mail technologies in partnership with IT and vendors.
- Foster a 'test and learn' culture to drive future strategies through measurable insights.
- Oversee the complete execution of email campaigns, ensuring flawless delivery from setup to deployment.
- Lead and mentor a team of 17, focusing on talent development and retention.
- Stay abreast of industry trends and innovations in email and direct mail marketing.
Qualifications
- 10+ years of experience in digital marketing, with a focus on channel marketing and revenue generation.
- Proven track record in a fast-paced retail or e-commerce environment.
- Strong strategic thinking, analytical, and problem-solving skills.
- Passion for data-driven decision-making and client experience optimization.
- Demonstrated ability to lead and inspire high-performing teams.
Skills
Experience
A minimum of 10 years in digital marketing, specifically in channel marketing and revenue generation, ideally within retail or e-commerce.
Education
Bachelor's degree in Marketing, Business, or a related field.
Workplace
This position is based in San Francisco, California, USA, within easy reach of San Francisco. Cerulean lists 34 open roles in San Francisco, including 4 posted recently. The broader California area accounts for 383 active listings on Cerulean, 26 of which are new. In USA as a whole, Cerulean currently features 3.408 open positions, with 1237 posted this week.
Compensation
The target annual salary for this position is $179,520.00 - $200,640.00, with potential eligibility for bonuses.
Benefits
Comprehensive healthcare plans, disability and life insurance, competitive 401k with 4% match, student debt retirement plan, PTO, and flexible work arrangements. Employees enjoy a 30% discount on merchandise and services, free mental health and financial coaching, and more.
Culture
Sephora is dedicated to creating a diverse and inclusive workplace where employees feel valued and empowered. The company promotes a culture of innovation, collaboration, and continuous learning, encouraging employees to make a meaningful impact in the beauty industry.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.