Sephora Digital Marketing Director

Overview

Sephora is a global prestige beauty retailer and a member of the LVMH family. The brand curates a wide assortment of global and proprietary beauty labels and is recognized for its experiential omnichannel retail model, strong brand partnerships, and focus on innovation in beauty services and customer experience.

Role & Responsibilities

• Define and lead a disruptive, insight-driven digital marketing strategy for European markets that drives customer acquisition, retention and advocacy.
• Translate global and regional brand vision into locally relevant digital activations while ensuring alignment with business priorities and market specificities.
• Co-own online traffic and qualitative KPIs with the ecommerce team, implementing a data-driven framework for performance measurement and continuous optimization.
• Design and execute a Publisher Strategy to expand reach via media, influencer, PR and content partnerships.
• Develop a Curation Strategy that leverages trends and consumer insight to elevate exclusive offers and storytelling across digital and omnichannel touchpoints.
• Innovate digital services (tools, consultations, virtual experiences) and incubate white-space opportunities such as retail media, gift card acceleration and education initiatives.
• Co-build and animate the European 3-year digital marketing plan; prepare pre-budget, budget and the annual digital marketing plan in collaboration with Ecommerce, European CMO and central marketing leadership.
• Produce macro briefs and oversee the creation of 360° digital assets, coordinating cross-functional stakeholders (country teams, offer, media, CRM, trade, PR) to ensure seamless execution and measurable impact.

Qualifications

• Minimum 10 years of progressive experience in digital marketing, project management or marketing coordination; 15+ years preferred for senior leadership roles, ideally in beauty, retail or FMCG.
• Demonstrated experience leading multi-market digital strategies and multi-stakeholder programs.
• Fluent in English and French (oral and written).
• Advanced proficiency in Excel and PowerPoint.
• Exceptional analytical capability, strategic thinking and a proven track record of translating long-term vision into actionable plans.
• Outstanding organisational, project management and stakeholder influence skills in an international environment.

Skills

Experience

Senior leadership background with at least 10 years in digital/marketing roles; 15+ years of experience in strategic digital marketing, programme leadership or marketing coordination is preferred. Proven experience in beauty, retail or FMCG markets and multi-country coordination is highly desirable.

Education

Bachelor's degree in Marketing, Business, Communications or related field; Master's degree or equivalent professional qualification preferred.

Workplace

Culture

Sephora fosters an inclusive, diverse and entrepreneurial culture where creativity and customer obsession are valued. As part of the LVMH group, the workplace emphasizes empowerment, learning and cross-functional collaboration to drive innovation in the beauty sector.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.