Sephora CRM Project Manager

About Sephora

Sephora is a global prestige beauty leader, renowned for redefining the retail experience through creativity, inclusivity, and expert service. Founded in France and now part of LVMH, the company brings together an exceptional portfolio of beauty brands with a distinctive culture of discovery and innovation. As an employer, Sephora offers a dynamic, customer-centered environment where talent is encouraged to learn, experiment, and grow across retail, digital, merchandising, operations, and corporate functions. Its teams are united by a passion for beauty, entrepreneurship, and belonging, making Sephora a compelling workplace for professionals seeking impact within a fast-moving international brand.

Role & Responsibilities

• Conduct brand client performance studies, identify business opportunities and optimization levers, and make actionable recommendations.
• Collaborate with Strategic Marketing teams on 360° marketing plans, providing customer insights, performance analysis, and recommendations on targets, activations, and business priorities.
• Build and present campaign performance reviews, translating data into clear recommendations and concrete actions.
• Develop analyses and client performance frameworks to clarify customer behaviours, client value drivers, and growth opportunities for internal stakeholders.
• Monitor, challenge, and continuously improve dashboards and reporting tools.
• Conduct brand client performance studies for brand partners and present findings and recommendations to stakeholders.
• Own and coordinate the Brand CRM activation plan, ensuring effective execution across relevant channels and markets.
• Ensure the quality and continuous evolution of Brand CRM practices, including plan execution, ways of working, governance routines, and cross-functional coordination.
• Lead Brand CRM governance with central teams and local markets, ensuring alignment, visibility, and smooth execution.
• Set up and monitor CRM campaigns for brand partners in collaboration with Marketing, Design, and CRM teams.
• Provide strategic oversight of local Gold events across 13 European markets, ensuring adherence to guidelines and a consistent client experience.
• Facilitate cross-market visibility and knowledge sharing on Gold event activations, promoting best practices and continuous improvement.
• Lead CRM for Sephora Collection in close partnership with internal Marketing, Offer, and brand teams.
• Define Sephora Collection’s annual CRM strategy, objectives, and activation plan in alignment with business priorities and customer strategy.
• Oversee implementation of the CRM roadmap across channels and key commercial moments.
• Monitor performance over time and recommend optimizations to improve impact, relevance, and customer engagement.

Qualifications

• At least 5 years of post-graduate professional experience in a CRM or customer marketing role, or in a data or analytics role with strong business exposure.
• Strong affinity for customer insights and performance analysis, with the ability to translate data into actionable business and CRM recommendations.
• Solid understanding of CRM activation.
• Proven ability to manage multiple projects simultaneously in a fast-paced, demanding environment.
• Strong cross-functional leadership skills and ability to work effectively with central teams, local markets, and external brand partners.
• Ability to work autonomously, take ownership of topics, and advance them independently.
• Ability to challenge existing ways of working, identify improvement opportunities, and drive continuous optimization.
• Excellent communication and presentation skills, with the ability to adapt messages to different stakeholders.
• Structured, rigorous, and proactive approach, with strong attention to detail.
• Business-oriented and customer-centric approach, connecting operational execution to strategic objectives.
• Fluency in English.

Skills

Experience

At least 5 years of post-graduate professional experience in a CRM or customer marketing role, or in a data or analytics role with strong business exposure.

Benefits

A community that embraces authenticity and values differences; an empowering culture supporting learning and growth; opportunities to learn, innovate, and lead; and work described as fulfilling and meaningful.

Culture

Sephora fosters a dynamic, inclusive workplace where creativity, curiosity, and a passion for beauty are encouraged at every level. As an employer, it is distinguished by its focus on empowerment, continuous learning, and a collaborative retail culture that celebrates individuality and client-centric innovation.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.