Sephora CRM & Loyalty Senior Manager
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Clienteling, CRM & VIP Relations
- Posted
- Jul 29, 2026
About Sephora
Sephora is a global prestige beauty leader, renowned for redefining the retail experience through creativity, inclusivity, and expert service. Founded in France and now part of LVMH, the company brings together an exceptional portfolio of beauty brands with a distinctive culture of discovery and innovation. As an employer, Sephora offers a dynamic, customer-centered environment where talent is encouraged to learn, experiment, and grow across retail, digital, merchandising, operations, and corporate functions. Its teams are united by a passion for beauty, entrepreneurship, and belonging, making Sephora a compelling workplace for professionals seeking impact within a fast-moving international brand.
Sephora Mexico: CRM & Loyalty Senior Manager role in Mexico City. Lead omnichannel loyalty strategy and customer retention programmes.
Role & Responsibilities
- Lead the omnichannel CRM and Loyalty strategy to increase customer retention, repurchase rates, and lifetime value
- Design, implement, and evolve the Sephora Loyalty Programme to ensure consistent experience across retail and digital channels
- Develop customer journey maps, segmentation strategies, and automated campaigns that deliver relevant communications throughout the customer lifecycle
- Transform customer data into actionable business insights to drive retention, reactivation, upselling, and growth initiatives
- Monitor key performance indicators and programme profitability to measure strategy effectiveness
- Lead technology innovation projects related to CRM, CDP, and loyalty platforms
- Collaborate cross-functionally with Marketing, Retail, E-commerce, IT, Supply Chain, Finance, and Global teams to execute strategy successfully
Qualifications
- Minimum 5 years of experience in CRM, Loyalty, or Relational Marketing
- Proven track record leading loyalty programme initiatives
- Expertise designing omnichannel CRM strategies
- Advanced proficiency in customer segmentation, customer journey mapping, and automated campaign management
- Strong analytical and data-driven mindset
- Knowledge of CRM platforms, CDP solutions, and marketing automation tools
- Experience working in Retail and/or E-commerce environments
- Intermediate to advanced English language proficiency for global team interaction
- Exceptional leadership, influencing, and cross-functional collaboration skills
Skills
Experience
Minimum 5 years of professional experience in CRM, loyalty marketing, or relational marketing roles. Demonstrated experience leading loyalty programme initiatives from conception through implementation and optimization. Proven expertise designing and executing omnichannel CRM strategies in complex, multi-channel retail environments.
Education
Not specified
Workplace
The successful candidate will be located in Mexico City, Ciudad de México, Mexico.
Benefits
Professional development and training programmes. Personalised career development plan. Access to learning and evolution opportunities. Inclusive and collaborative workplace culture centred on diversity and empowerment.
Culture
Sephora fosters a dynamic, inclusive workplace where creativity, curiosity, and a passion for beauty are encouraged at every level. As an employer, it is distinguished by its focus on empowerment, continuous learning, and a collaborative retail culture that celebrates individuality and client-centric innovation.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Sephora, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Loyalty Program Director», «Customer Relationship Management Lead», «Omnichannel CRM Manager», «Loyalty Strategy Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.