Sephora CRM & Business Analysis Manager
- Employment
- Contract
- Seniority
- Manager
- Department
- Clienteling, CRM & VIP Relations
- Posted
- Aug 6, 2026
About Sephora
Sephora is a global prestige beauty leader, renowned for redefining the retail experience through creativity, inclusivity, and expert service. Founded in France and now part of LVMH, the company brings together an exceptional portfolio of beauty brands with a distinctive culture of discovery and innovation. As an employer, Sephora offers a dynamic, customer-centered environment where talent is encouraged to learn, experiment, and grow across retail, digital, merchandising, operations, and corporate functions. Its teams are united by a passion for beauty, entrepreneurship, and belonging, making Sephora a compelling workplace for professionals seeking impact within a fast-moving international brand.
Sephora seeks CRM & Business Analysis Manager in Neuilly-sur-Seine, France. Lead omnichannel customer engagement strategy and manage a CRM team.
Role & Responsibilities
- Design and implement omnichannel commercial activation plans to maximize customer engagement and lifetime value
- Develop targeted promotional offers and multi-channel contact strategies (SMS, email, push notifications, print)
- Monitor, analyze, and pilot CRM campaign performance and customer metrics
- Create test-and-learn initiatives and develop corresponding action plans to optimize results
- Manage team of four CRM professionals and support their professional development
- Coordinate with stakeholder teams (e-store, legal, finance, category management, supply chain) and external partners (creative agencies, integration, deployment)
- Ensure accurate execution of CRM campaigns within timelines and budget parameters
- Collaborate with European teams to implement central guidelines and share market best practices
- Guarantee optimal customer experience across in-store, digital, and mobile channels
Qualifications
- Minimum 10 years of CRM experience in retail and digital sectors
- Bachelor's degree (Bac+5) or equivalent from a business school or university
- Strong customer insight and commercial acumen
- Excellent analytical capabilities with attention to detail
- Proven project management experience
- Team leadership and collaborative management skills
- Demonstrated ability to manage complex cross-functional initiatives
Skills
Experience
Minimum 10 years of CRM experience within the retail and digital sectors, with demonstrated success in designing and executing customer engagement strategies and managing commercial initiatives.
Education
Bachelor's degree (Bac+5) or equivalent qualification from a business school or equivalent higher education institution.
Workplace
This position is based in Neuilly-sur-Seine, Île-de-France, France, within easy reach of Paris.
Culture
Sephora fosters a dynamic, inclusive workplace where creativity, curiosity, and a passion for beauty are encouraged at every level. As an employer, it is distinguished by its focus on empowerment, continuous learning, and a collaborative retail culture that celebrates individuality and client-centric innovation.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Sephora, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «CRM Strategy Lead», «Customer Analytics Manager», «Digital CRM Director», «Customer Experience & Data Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.