Sephora Client Activation CRM Manager

Overview

Sephora is a leading prestige beauty retailer and a member of the LVMH group. The brand is recognised for its broad portfolio of global and niche beauty labels, an influential retail and digital presence, and a culture that emphasises creativity, customer experience and commercial innovation. As an employer, Sephora attracts cross-disciplinary marketing, retail and digital talent and operates in an international, multi-market environment.

Role & Responsibilities

• Define and own the Europe-wide CRM activation roadmap: build the centralized campaign plan aligned with the commercial calendar and business priorities, set target audiences and activation scenarios (channels, messaging, timing).
• Design and oversee campaign production: coordinate creative briefs with editorial, creative and digital teams, supervise content production and ensure timely delivery of assets to markets.
• Support market rollout and localisation: accompany local CRM teams in adapting and activating campaigns, provide guidelines and assets, and monitor adoption across markets to identify improvement levers.
• Measure and optimise performance: define campaign performance reporting, analyse results with Data and CRM teams, surface optimisation opportunities and share actionable learnings with stakeholders.
• Advance personalization capabilities: drive the personalization roadmap by defining new use cases with the personalization engine, algorithms and scoring models in collaboration with CRM, Data and Tech.
• Scout and implement innovation: identify, test and operationalise new tools, partners and features to enhance campaign performance and productivity.
• Line-manage and develop a small team: prioritise workstreams, coach direct reports and ensure capability building within the CRM activation function.

Qualifications

• Minimum 10 years of progressive experience in CRM and client activation, with proven success in multi-market or international contexts.
• Demonstrated experience defining and deploying complex CRM campaign plans and managing cross-functional projects involving creative, data, digital and market teams.
• Prior managerial responsibility with direct oversight of at least two team members, including performance management and career development.
• Strong project management skills with the ability to coordinate multiple campaigns and strategic initiatives concurrently.
• Excellent interpersonal and communication skills to secure stakeholder buy-in and to support roll-out across diverse markets.
• Robust analytical rigour and the capacity to interpret CRM metrics to inform optimisation and personalization strategies.

Skills

Experience

At least 10 years of hands-on CRM experience, including ownership of multi-market campaign strategies, cross-functional project leadership and managerial responsibility for a small team.

Education

Bachelor’s degree in Marketing, Business, Data Science or a related discipline; a Master’s degree or equivalent is preferred.

Workplace

Culture

Sephora cultivates an inclusive, collaborative culture where creativity and diversity are celebrated. The environment encourages professional development, cross-disciplinary collaboration and the opportunity to shape customer experiences at scale within an innovative, international retail ecosystem.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.