Sephora Brand Media Director, Full Funnel — Europe

About Sephora

Sephora is a global leader in prestige beauty retail and part of the LVMH group. The brand curates a diverse portfolio of third‑party beauty marques alongside its own Sephora Collection and is recognised for a fast‑paced, trend‑driven retail model that combines physical stores with strong digital capabilities.

Role & Responsibilities

• Define and centrally pilot Europe‑wide paid media full‑funnel strategies (awareness, consideration, conversion) for partner brands (COAD), ensuring integration within each brand's 360° marketing plan.
• Design and supervise implementation of integrated media plans that combine paid media, paid influence and media innovations across the full conversion funnel; adapt plans to market‑level specificities.
• Own campaign performance: establish dashboards, monitor KPIs, analyse results and recommend tactical and strategic optimisations to maximise ROI.
• Manage media budgets with rigour, validate media plans and ensure fiscal accountability across activations.
• Develop and maintain trusted relationships with partner brands: co‑construct strategies, validate plans, run regular review rituals and share campaign learnings.
• Coordinate cross‑functionally with Offer, Brand/Enseigne Marketing, Digital, CRM, Retail and PR teams to align activations and launch plans.
• Collaborate with local Sephora market teams to adapt campaigns to regulatory, media and consumer nuances and to disseminate best practices.
• Lead external agency relationships: produce high‑quality briefs, validate recommendations and challenge agency proposals to maximise campaign impact.
• Line‑manage and develop a Paris‑based team of media experts, ensuring capability building, effective project allocation and promotion of autonomy and innovation.

Qualifications

• Master’s degree in Marketing, Communications or equivalent.
• Minimum 15 years’ experience in media (agency or in‑house) with substantial exposure to beauty, retail or CPG advertisers; demonstrable track record in multi‑market European campaigns.
• Proven senior expertise in paid full‑funnel media strategy, paid influence and performance optimisation with a strong ROI orientation.
• Demonstrated leadership and people management experience, including coaching and developing high‑performing teams.
• Excellent stakeholder management and communication skills; ability to work across cultures and matrixed organisations.
• Fluent in French and English.
• Advanced proficiency in Microsoft Excel and PowerPoint; comfortable with complex media reporting and dashboarding.

Skills

Experience

At least 15 years of progressive experience in media, ideally accumulated in media agencies or as a media lead within a distributor/advertiser in the beauty sector; proven experience managing complex, multi‑country paid media programmes across Europe and leading senior teams.

Education

Master’s degree in Marketing or Communications.

Workplace

Culture

Sephora cultivates an inclusive, fast‑paced culture that prizes diversity, creativity and collaboration. As part of LVMH, it offers a dynamic environment where entrepreneurial thinking, cross‑disciplinary partnership and personal development are encouraged.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.