Sephora Assistant Manager, Site Marketing
- Location
- San FranciscoCaliforniaUSA
- Employment
- Full-Time
- Seniority
- Mid-Level
- Compensation
- $76,000–98,000/year
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Jun 5, 2026
About Sephora
Sephora is a global prestige beauty leader, renowned for redefining the retail experience through creativity, inclusivity, and expert service. Founded in France and now part of LVMH, the company brings together an exceptional portfolio of beauty brands with a distinctive culture of discovery and innovation. As an employer, Sephora offers a dynamic, customer-centered environment where talent is encouraged to learn, experiment, and grow across retail, digital, merchandising, operations, and corporate functions. Its teams are united by a passion for beauty, entrepreneurship, and belonging, making Sephora a compelling workplace for professionals seeking impact within a fast-moving international brand.
Sephora is hiring an Assistant Manager, Site Marketing in San Francisco, CA. Lead digital marketing campaigns driving engagement and sales across web and mobile platforms.
Role & Responsibilities
- Support the development and execution of site marketing strategies across desktop, mobile web, and app platforms to drive engagement, conversion, and revenue growth
- Manage and maintain homepage programming calendars, ensuring alignment with business priorities, marketing campaigns, and merchandising objectives
- Partner cross-functionally with Marketing, Merchandising, Creative, Production, Product, and Analytics teams to bring campaigns to life
- Recommend site, app, landing page, and targeting strategies based on campaign performance metrics and client behavior insights
- Coordinate the execution of promotional campaigns, seasonal launches, product drops, and key brand initiatives across digital platforms
- Conduct thorough quality assurance (QA) testing to ensure flawless campaign execution and exceptional client experience
- Analyze campaign performance and site engagement metrics to identify opportunities for optimization and future recommendations
- Support testing initiatives and digital enhancements by evaluating results and sharing actionable insights
- Monitor site content and campaign performance to ensure accuracy, consistency, and alignment with brand standards
- Collaborate with Analytics teams to measure campaign effectiveness and identify trends that influence future marketing decisions
- Support ad hoc projects, business initiatives, and strategic priorities as needed
Qualifications
- Bachelor's degree or equivalent combination of education and experience
- 3+ years of experience in eCommerce, digital marketing, site merchandising, site marketing, or related fields
- Experience managing digital marketing campaigns, website content, or promotional calendars within a retail or consumer-facing environment
- Strong understanding of digital marketing principles, client journey optimization, and online shopping behaviors
- Analytical mindset with the ability to interpret performance metrics and translate insights into actionable recommendations
- Experience leveraging site reporting, analytics, and performance data to influence decision-making
- Exceptional attention to detail and commitment to executional excellence
- Proven ability to build collaborative partnerships and drive alignment among cross-functional teams
- Passion for beauty, retail, digital innovation, and creating exceptional client experiences
Skills
Experience
3+ years of experience in eCommerce, digital marketing, site merchandising, site marketing, or related fields within a retail or consumer-facing environment. Demonstrated proficiency in managing digital marketing campaigns, website content, and promotional calendars. Strong track record of analyzing performance metrics and translating data-driven insights into actionable recommendations for campaign optimization.
Education
Bachelor's degree or equivalent combination of education and professional experience.
Workplace
The role is situated in San Francisco, California, USA.
Compensation
The base compensation for this position ranges from USD 76,000 to USD 98,000 per annum.
Benefits
Medical, dental, and vision coverage; fully covered disability and life insurance; 401(k) with 4% match; FSA and HSA programs; Student Debt Retirement plan; paid time off; flexible work arrangements; protected leave; career development and training opportunities; tuition reimbursement; 30% employee discount on all merchandise and services; free mental health coaching (24/7 access via Modern Health); financial coaching (Financial Finesse); volunteer and donation matching; opportunities for free product samples and gratis items; flash sale discounts on LVMH brand products.
Culture
Sephora fosters a dynamic, inclusive workplace where creativity, curiosity, and a passion for beauty are encouraged at every level. As an employer, it is distinguished by its focus on empowerment, continuous learning, and a collaborative retail culture that celebrates individuality and client-centric innovation.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Sephora, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Marketing Coordinator», «Site Marketing Specialist», «E-Commerce Marketing Manager», «Digital Campaign Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.