Sephora Assistant Manager, Loyalty Marketing
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Clienteling, CRM & VIP Relations
- Posted
- Aug 7, 2026
About Sephora
Sephora is a global prestige beauty leader, renowned for redefining the retail experience through creativity, inclusivity, and expert service. Founded in France and now part of LVMH, the company brings together an exceptional portfolio of beauty brands with a distinctive culture of discovery and innovation. As an employer, Sephora offers a dynamic, customer-centered environment where talent is encouraged to learn, experiment, and grow across retail, digital, merchandising, operations, and corporate functions. Its teams are united by a passion for beauty, entrepreneurship, and belonging, making Sephora a compelling workplace for professionals seeking impact within a fast-moving international brand.
Sephora Asia Pacific seeks Assistant Manager, Loyalty Marketing in Singapore—drive loyalty campaigns and member engagement across 8 Southeast Asian and Oceania markets (hybrid role).
Role & Responsibilities
- Manage day-to-day loyalty program operations and sustenance, ensuring accurate and timely delivery of business-as-usual initiatives
- Plan and execute loyalty campaigns supporting key business objectives including member acquisition, retention, reactivation, and engagement across multiple markets
- Lead development and implementation of annual membership renewal perks to strengthen member retention and loyalty value propositions
- Drive up-tiering initiatives and loyalty mechanics to increase member lifecycle value and purchase frequency
- Design and oversee rollout of milestone-based challenges, gamification features, and engagement journeys to encourage repeat participation
- Coordinate with cross-functional stakeholders to support regional loyalty initiatives and ensure seamless market adaptation
- Monitor and analyze campaign performance metrics including recruitment, retention, reactivation, and active member growth to identify optimization opportunities
- Partner with technology and operations teams to support loyalty-related customer journeys, sign-up flows, checkout prompts, and sustenance triggers
- Oversee campaign communications and display touchpoints to ensure consistency, accuracy, and brand alignment
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field
- 5–7 years of experience in loyalty, CRM, lifecycle marketing, campaign management, or related function
- Proven experience managing customer campaigns across multiple channels and customer segments
- Strong understanding of loyalty program mechanics, customer retention strategies, and member lifecycle management
- Strong project management skills with ability to manage multiple priorities and stakeholders simultaneously
- Excellent communication and collaboration skills in regional, cross-functional environments
Skills
Experience
Minimum 5 years of experience in loyalty, CRM, lifecycle marketing, campaign management, or a related function, with proven track record managing customer campaigns across multiple channels and segments. Experience in retail, beauty, e-commerce, or consumer-facing industries is advantageous.
Education
Bachelor's degree in Marketing, Business, Communications, or a related field.
Workplace
This position is based in Singapore, Central, Singapore.
Culture
Sephora fosters a dynamic, inclusive workplace where creativity, curiosity, and a passion for beauty are encouraged at every level. As an employer, it is distinguished by its focus on empowerment, continuous learning, and a collaborative retail culture that celebrates individuality and client-centric innovation.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Sephora, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Loyalty Campaign Manager», «CRM Operations Manager», «Customer Lifecycle Specialist», «Loyalty Program Coordinator», «Customer Engagement Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.