Sephora Assistant Manager, Generative Engine Optimization

About Sephora

Sephora is a global prestige beauty leader, renowned for redefining the retail experience through creativity, inclusivity, and expert service. Founded in France and now part of LVMH, the company brings together an exceptional portfolio of beauty brands with a distinctive culture of discovery and innovation. As an employer, Sephora offers a dynamic, customer-centered environment where talent is encouraged to learn, experiment, and grow across retail, digital, merchandising, operations, and corporate functions. Its teams are united by a passion for beauty, entrepreneurship, and belonging, making Sephora a compelling workplace for professionals seeking impact within a fast-moving international brand.

Role & Responsibilities

• Support execution of Sephora's Generative Engine Optimization (GEO) strategy to increase brand visibility across AI-powered answer engines and large language models
• Audit Sephora.com to identify opportunities that improve content extractability, citation likelihood, semantic relevance, and answer quality
• Research and identify high-impact consumer prompts and search behaviors that influence purchase decisions within AI experiences
• Translate evolving AI search trends into actionable optimization strategies and content recommendations
• Partner with Merchandising, Editorial, and Content teams to create structured, AI-friendly content including FAQs, buying guides, PDP enhancements, comparison tables, and expert answers
• Collaborate with Technical SEO partners to improve structured data, schema markup, entity optimization, and semantic relevance across digital experiences
• Measure and analyze key GEO performance metrics including AI citation share, brand mentions, extractability, and inclusion rates
• Monitor AI search platforms, competitive performance, and emerging technologies to identify new optimization opportunities
• Partner with PR, offsite marketing, and third-party content partners to strengthen brand authority and trust signals across the digital ecosystem
• Collaborate cross-functionally with Product, Analytics, Client Experience, and Distributed Commerce teams to align GEO strategies with business priorities
• Educate internal stakeholders on emerging AI search trends, best practices, and optimization opportunities
• Contribute to testing initiatives and continuously refine optimization strategies based on data, experimentation, and performance insights

Qualifications

• 2-3+ years of experience in SEO, content strategy, digital marketing, or related field
• Strong understanding of search ecosystems, ranking factors, and the evolving landscape of AI-driven search and generative experiences
• Experience developing and optimizing structured content including schema markup, semantic SEO, and on-page optimization best practices
• Analytical mindset with ability to interpret performance data and translate findings into business recommendations
• Experience managing projects from planning through execution while balancing multiple priorities
• Strong written and verbal communication skills with ability to explain complex concepts to technical and non-technical audiences
• Collaborative approach with experience working across cross-functional teams
• Bachelor's degree in Marketing, Business, Communications, Digital Media, or related field (preferred)

Skills

Experience

2-3+ years of experience in SEO, content strategy, digital marketing, or a related field. Strong proficiency with search ecosystems and AI-driven search landscapes. Demonstrated ability to develop and optimize structured content, manage complex projects, and translate data-driven insights into strategic recommendations.

Education

Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field preferred.

Workplace

Compensation

The base compensation for this position ranges from USD 75,000 to USD 95,000 per annum.

Benefits

Health insurance (medical, dental, vision), disability and life insurance (fully covered), 401(k) with 4% match, FSA and HSA programs, Student Debt Retirement plan, paid time off, sick leave, protected leave, 30% employee discount on merchandise and services, access to development programs, tuition reimbursement, mentorship, free mental health coaching (24/7 access via Modern Health), financial coaching resources, volunteer and donation matching.

Culture

Sephora fosters a dynamic, inclusive workplace where creativity, curiosity, and a passion for beauty are encouraged at every level. As an employer, it is distinguished by its focus on empowerment, continuous learning, and a collaborative retail culture that celebrates individuality and client-centric innovation.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.