Sephora Assistant Manager, Brand Communication

Location
Employment Full-time
Seniority Manager
Posted ✦ Today
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Sephora Shanghai seeks an Assistant Manager, Brand Communication to lead marketing for incubation skincare & haircare brands.

Overview

Sephora is a leading global beauty retailer and part of the LVMH Group, known for its curated portfolio of premium and emerging beauty brands. As an employer, Sephora emphasizes omnichannel retail innovation, trend-led merchandising, and a consumer-centric approach, offering opportunities to work at the intersection of retail, marketing and product incubation across the Asia Pacific region.

Role & Responsibilities

  • Lead a range of marketing initiatives to build awareness and desirability for incubation skincare and haircare brands.
  • Manage assigned incubation brands and liaise with internal teams and external partners to ensure cohesive marketing communications.
  • Provide strategic marketing guidance and hands-on support for brand projects, including new product launches.
  • Support the line manager in planning and executing the marketing calendar to drive sales and market share growth.
  • Coordinate cross-brand and cross-functional communications to secure efficient and seamless execution of marketing activities.
  • Undertake additional assignments and ad hoc projects as required.

Qualifications

  • Bachelor’s degree in marketing, business or a related discipline.
  • 4–5 years’ proven experience in brand marketing, preferably within the beauty industry.
  • Excellent communication skills with demonstrated ability to influence and negotiate with stakeholders.
  • Creative, proactive mindset with a willingness to test and implement new ideas.
  • Comfortable managing multiple priorities in a deadline-driven environment.
  • Demonstrable passion for beauty and strong awareness of domestic and international trends.
  • Good command of spoken and written English.

Skills

Brand Marketing Marketing communications Product launch planning MKT calendar planning Cross-functional coordination Stakeholder management Project execution Trend spotting (China & international beauty markets)

Experience

4–5 years of brand marketing experience, ideally acquired within the beauty sector and including exposure to product launches and brand incubation.

Education

Bachelor’s degree in marketing, business or a related field.

Workplace

The role is situated in Shanghai, Shanghai, China. There are currently 414 open positions in Shanghai on Cerulean, with 17 added recently. Within Shanghai, Cerulean currently features 440 open roles, including 18 recent additions. Across China, Cerulean lists 1.773 open roles — 35 of them newly added.

Culture

Sephora cultivates a fast-paced, trend-driven workplace where creativity and consumer insight drive decision-making. The environment values collaboration across functions and encourages experimentation with emerging brands and formats, particularly within the Asia Pacific market.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.