Sephora App Performance Media Manager
- Employment
- Contract
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Jun 15, 2026
About Sephora
Sephora is a global prestige beauty leader, renowned for redefining the retail experience through creativity, inclusivity, and expert service. Founded in France and now part of LVMH, the company brings together an exceptional portfolio of beauty brands with a distinctive culture of discovery and innovation. As an employer, Sephora offers a dynamic, customer-centered environment where talent is encouraged to learn, experiment, and grow across retail, digital, merchandising, operations, and corporate functions. Its teams are united by a passion for beauty, entrepreneurship, and belonging, making Sephora a compelling workplace for professionals seeking impact within a fast-moving international brand.
Sephora seeks App Performance Media Manager in Neuilly-sur-Seine, France. Maternity cover contract beginning August 2026. Lead app acquisition strategy across Europe.
Role & Responsibilities
- Develop and execute app media acquisition strategies for European markets, including app store optimization and organic performance monitoring
- Lead and iterate A/B testing programs to drive continuous app performance improvement
- Manage relationships with media agencies to ensure high-quality execution and sustained performance gains
- Animate and develop a community of European performance media managers through best practice sharing and knowledge dissemination
- Collaborate with creative teams to develop and deploy relevant, high-performing marketing assets
- Drive monthly performance forecasting across EU markets, challenging assumptions and aligning with commercial objectives
- Monitor performance trends, identify risks and opportunities, and adapt action plans accordingly across app and other performance media channels
- Coordinate with Digital and E-commerce teams to ensure alignment of media objectives, commercial targets, and monthly forecasts
- Develop comprehensive reporting and presentations showcasing key performance indicators at European and market-specific levels
Qualifications
- Minimum 6–8 years of agency experience in an international environment
- Bachelor's degree (Bac+4/5) in Marketing, Business, Commerce, or related field
- Fluent English proficiency
- Advanced knowledge of app download acquisition best practices and mobile app marketing strategies
- Proficiency with app marketing tools (Appsflyer, Appfollow, Google Analytics, or equivalent)
- Strong organizational and project management capabilities
- Excellent communication skills and proven ability to coach and mentor cross-functional teams
Skills
Experience
Minimum 6–8 years of experience in media agencies within an international environment, with demonstrated expertise in app acquisition, performance marketing, and cross-market coordination.
Education
Bachelor's degree (Bac+4/5) in Marketing, Business, Commerce, or an equivalent discipline.
Workplace
This position is based in Neuilly-sur-Seine, Île-de-France, France, within easy reach of Paris.
Culture
Sephora fosters a dynamic, inclusive workplace where creativity, curiosity, and a passion for beauty are encouraged at every level. As an employer, it is distinguished by its focus on empowerment, continuous learning, and a collaborative retail culture that celebrates individuality and client-centric innovation.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Sephora, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Mobile App Growth Marketing Manager», «App Acquisition Media Lead», «Performance Media Strategist», «Digital Performance Manager», «App Marketing Operations Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.