Saks Fifth Avenue Brand Strategy Analyst
- Employment
- Full-Time
- Seniority
- Junior
- Compensation
- $72,000–89,000/year
- Department
- Retail & Boutique Operations
- Posted
- Sep 3, 2026
About Saks Fifth Avenue
Saks Fifth Avenue is a premier luxury department store and a cornerstone of the Saks Global portfolio. Renowned for a carefully curated assortment of designer fashion and high-touch client service, the brand blends immersive in-store experiences with an elevated digital offering across its North American locations.
Saks Fifth Avenue seeks Brand Strategy Analyst in Saks Direct. Analyze luxury market trends, consumer insights, and retail data to shape brand positioning and performance.
Role & Responsibilities
- Monitor and analyze macro market trends, competitive shifts, and industry benchmarks to identify emerging brand opportunities and risks across Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman
- Maintain comprehensive understanding of evolving consumer trends and demand drivers within luxury fashion and lifestyle sectors
- Design and execute primary research initiatives (surveys, focus groups, customer interviews) and synthesize secondary research to generate actionable consumer insights
- Analyze and synthesize qualitative and quantitative data sets to identify drivers of business performance across customer segments, product categories, selling channels, and media channels
- Develop strategic recommendations based on data-driven insights to optimize brand, marketing, and creative initiatives
- Collaborate with cross-functional teams including marketing, merchandising, digital, stores, and creative to support brand initiatives and campaigns
- Support execution of integrated brand strategies that drive customer engagement, awareness, and loyalty across the multi-brand portfolio
- Participate in development of creative briefs and ensure campaign alignment with overarching business and brand strategy
- Audit brand touchpoints to ensure consistent brand expression and positioning across all internal and external communications
Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 2–3+ years of experience in brand strategy, business analytics, marketing, or related field, preferably within consumer business
- Demonstrated experience designing and executing consumer and market research initiatives
- Proven ability to analyze large sets of quantitative and qualitative data to extract actionable insights
- Advanced proficiency in Excel
- Experience with Snowflake or equivalent data platform
- Strong ability to communicate complex analyses through clear verbal and written explanations and compelling data visualizations
- Proven capacity to manage multiple projects simultaneously with minimal supervision
- Exceptional attention to detail and commitment to quality standards
- Deep passion for luxury retail with demonstrated understanding of Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman's customer base and market positioning
Skills
Experience
2–3+ years in brand strategy, business analytics, marketing, or related field within a consumer business
Education
Bachelor's degree in Marketing, Business, or related field
Workplace
The successful candidate will be located in Saks Direct, United States of America, USA.
Compensation
The base compensation for this position ranges from USD 72,000 to USD 89,000 per annum.
Benefits
Medical insurance, dental insurance, vision insurance, 401(k) retirement plan, basic life insurance, supplemental life insurance, disability insurance, employee discount, and additional voluntary benefits (critical illness, hospital, and accident insurance)
Culture
Saks Fifth Avenue emphasizes a high‑standard, client‑centric retail culture that fuses creative visual storytelling with commercial rigor. The environment rewards initiative and offers cross‑functional career mobility across retail, digital and corporate disciplines within the Saks Global portfolio.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Saks Fifth Avenue, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Performance Analyst», «Luxury Retail Analyst», «Consumer Insights Analyst», «Market Strategy Analyst», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.