Rolex Visits Coordinator
- Location
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fine Watches & Horology
- Posted
- Apr 2, 2026
About Rolex
Rolex is a globally recognised Swiss watchmaker noted for precision timepieces and enduring craftsmanship. Operated under the Hans Wilsdorf Foundation, the maison combines artisanal manufacture with exacting quality standards and a discreet, values-driven corporate culture.
Rolex — Visits Coordinator in Geneva. Lead and develop factory tours across Geneva and Bienne for B2B audiences within Communication & Image.
Role & Responsibilities
- Organise and conduct guided visits across the company's production sites in Geneva and Bienne, ensuring a coherent and high-quality visitor experience.
- Deliver engaging, expert presentations throughout tours to B2B audiences on watchmaking processes, brand values and company history.
- Develop and evolve tour narratives, visitor routes and supporting materials in collaboration with cross-functional partners.
- Coordinate all logistical aspects of the visits programme, including scheduling, security clearances and on-site coordination with workshops.
- Build and maintain excellent relationships with workshop teams, authorised retailers, suppliers and internal stakeholders.
- Represent the brand at external and internal events, acting as an ambassador for Rolex's image and communications.
- Manage transversal projects to enhance the visits offering and capture guest feedback for continuous improvement.
Qualifications
- University degree or equivalent qualification.
- Minimum five years' proven experience in a similar role and/or substantial experience in public relations.
- Fluency in French and English; additional languages considered an asset.
- Excellent oral presentation skills, clear diction and confidence speaking to professional B2B audiences.
- Strong knowledge of, or demonstrable interest in, horology and watchmaking.
- Highly organised, service-minded and comfortable coordinating multiple stakeholders.
- Diplomatic interpersonal skills, dynamic presence and the ability to analyse and synthesize information.
Skills
Experience
Proven minimum of five years in a comparable position or substantial experience in public relations; experience within luxury goods or horology is strongly preferred.
Education
University degree or equivalent
Workplace
This position is based in Geneva, Geneva, Switzerland.
Benefits
Stimulating work environment; excellent working conditions; flexible working arrangements; first-rate social benefits.
Culture
Rolex cultivates a culture of technical excellence, discretion and respect for craft. The workplace emphasises precision, continuous improvement and teamwork across manufacturing and communication functions, offering employees a professional environment with high standards.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Rolex, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Visitor Experience Coordinator», «Factory Tours Host», «Visitor Relations Coordinator», «Tours & Events Representative», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.