Rolex Aesthetic Coordinator (Visual Merchandising)
- Location
- GenevaGenevaSwitzerland
- Seniority
- Mid-Level
- Industry
- Fine Watches & Horology
- Posted
- May 16, 2026
About Rolex
Rolex is a globally recognised Swiss watchmaker renowned for technical precision, timeless design and meticulous quality. As a privately held Maison with an extensive network of boutiques, Rolex places exceptional importance on craftsmanship, brand consistency and the in-store experience across international retail locations.
Rolex in Geneva seeks an Aesthetic Coordinator to lead boutique visual standards, window displays and retail presentation.
Role & Responsibilities
- Implement and maintain Rolex global visual standards across the boutique, including window displays, in-store vignettes and product presentation.
- Design, produce and install seasonal and campaign-led visual concepts that reflect the brand’s aesthetic and product positioning.
- Collaborate with boutique management, regional retail teams and headquarters to plan rollouts, timelines and budgets for visual projects.
- Manage inventory of display props, fixtures and signage; coordinate repairs, storage and logistics for set pieces.
- Supervise third-party fabricators, installers and technical suppliers to ensure workmanship meets brand quality and safety requirements.
- Train boutique staff on presentation standards, merchandising routines and daily upkeep to preserve visual integrity.
- Monitor and report on visual performance, compliance and opportunities for improvement using photographic records and store audits.
Qualifications
- Demonstrable portfolio of visual merchandising or display design work in luxury retail, hospitality or related sectors.
- Strong aesthetic sensibility with an ability to translate brand guidelines into executed retail environments.
- Proven ability to manage projects end-to-end: design, procurement, installation and quality control.
- Excellent organisational skills, attention to detail and capacity to coordinate multiple stakeholders and timelines.
- Comfortable with hands-on installation work and basic on-site problem solving; willingness to travel between stores when required.
Skills
Experience
Typically 3+ years in visual merchandising, display design or boutique presentation within the luxury retail, watches/jewelry or high-end fashion sectors; direct experience with watch or jewelry retail strongly preferred.
Education
Degree or diploma in Visual Merchandising, Interior Design, Set Design, Product Design or equivalent professional experience.
Workplace
This position is based in Geneva, Geneva, Switzerland.
Culture
Rolex fosters a culture defined by exacting standards, discretion and a quiet commitment to excellence. Employees operate in a collaborative, detail-oriented environment where craftsmanship, heritage and consistent brand presentation are highly valued.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Rolex, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Visual Merchandiser», «Boutique Visual Coordinator», «Store Display Specialist», «Aesthetic Standards Coordinator», «Retail Visual Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.