Rocca 1794 Marketing Manager

Role & Responsibilities

• Define and strengthen Rocca’s brand positioning, value proposition, narrative and distinctive identity as a luxury jewellery and watch retail destination.
• Lead the development and implementation of the Rocca Brand Book and brand guidelines, ensuring coherent expression across stores, events, digital channels, content and client touchpoints.
• Shape the House of Brands concept into a clear consumer proposition that strengthens Rocca’s equity and the desirability of its partner Maisons.
• Translate strategic direction into creative briefs, communication platforms, campaigns and activation toolkits.
• Develop an annual retail marketing calendar aligned with commercial priorities, store needs, launches, local opportunities and key client moments.
• Design integrated initiatives to drive qualified traffic, appointments, conversion, client acquisition and loyalty across the boutique network.
• Adapt national marketing priorities into relevant local plans and create scalable frameworks for international markets as Rocca expands.
• Partner with Retail, Sales, CRM and E-commerce to connect marketing activity with client development and measurable business outcomes.
• Coordinate events, visual merchandising, digital marketing, CRM, social media, content production and in-store communication within a coherent 360-degree plan.
• Set priorities and briefs for the events team, ensuring events support brand strategy, client experience and commercial objectives.
• Define content needs and oversee campaign, editorial, social and retail assets, maintaining quality and consistency across channels.
• Lead operational projects as required, including gifting catalogues, client materials, store toolkits, invitations and activation follow-up.
• Build productive relationships with marketing teams at key partner Maisons, including Rolex and Cartier.
• Develop joint marketing plans that respect each Maison’s identity while supporting Rocca’s positioning, customer proposition and commercial priorities.
• Coordinate co-marketing proposals, approvals, assets, budgets and execution, ensuring professional standards and timely delivery.
• Identify opportunities to leverage partner expertise, launches and investment while protecting Rocca’s brand consistency.
• Lead, coach and prioritize the work of a two-person marketing team, establishing clear ownership, development and accountability.
• Manage agencies, suppliers and cross-functional contributors, setting strong briefs, timelines and quality controls.
• Own marketing budget planning and tracking, balancing brand-building priorities with commercial return and operational discipline.
• Introduce clear KPIs and post-activation reviews to improve effectiveness, scalability and return on investment.
• Deliver a clear Rocca brand positioning, value proposition and guidelines adopted consistently across touchpoints.
• Build a stronger, integrated retail marketing calendar linked to commercial and customer priorities.
• Improve qualified traffic, client engagement, appointments, acquisition and repeat business.
• Strengthen strategic and effective collaboration with partner Maisons.
• Raise quality and consistency across events, content, digital channels, CRM and in-store activation.
• Develop a focused, accountable and progressively more capable marketing team.

Qualifications

• Approximately 6 to 10 years of experience in marketing, brand management or retail marketing, ideally in luxury, premium retail, fashion, jewellery, watches, beauty or hospitality.
• Currently a Marketing Manager, or a high-potential Marketing Coordinator or Senior Brand Manager ready to assume broader ownership and lead a small team.
• Demonstrated ability to work between strategy and execution, from defining positioning or an annual plan to personally driving detailed deliverables.
• Strong understanding of branding and 360-degree activation across retail, events, CRM, digital, social, content and visual merchandising.
• Commercial and customer-oriented mindset, with experience linking marketing activity to traffic, acquisition, conversion and loyalty.
• Credibility, maturity and communication skills to engage senior internal stakeholders and marketing counterparts at leading luxury Maisons.
• Strong project management, budget discipline and attention to detail, with the ability to manage multiple priorities in a fast-moving environment.
• Fluent Italian and English; additional languages are an advantage.
• Brand sensitivity, creative ambition, a clear point of view and respect for luxury codes.
• Entrepreneurial, pragmatic approach and comfort working in a lean organization.
• Collaborative and influential, with the ability to align teams without relying solely on hierarchy.
• Curiosity and a growth-oriented mindset, with motivation to build a function and expand responsibilities over time.
• Comfort operating in strategic discussions, partner presentations, store visits and detailed reviews of executional assets.

Skills

Experience

Approximately 6 to 10 years in marketing, brand management or retail marketing.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.