Rocca 1794 Boutique Director

Role & Responsibilities

• Direct commercial strategy to achieve sales, profitability, and boutique KPI targets while safeguarding brand prestige.
• Manage allocations from core collections to rare timepieces, ensuring distribution complies with brand guidelines.
• Serve as the primary brand ambassador and elevate client engagement through storytelling and flagship experiences.
• Champion luxury hospitality and ensure client experiences reflect storytelling, warmth, and artisanal mastery.
• Build enduring private relationships with high-net-worth and ultra-high-net-worth clients.
• Design tailored one-to-one client engagement plans and arrange private salon viewings.
• Handle complex client interactions, bespoke requests, and sensitive situations with diplomacy, emotional intelligence, and discretion.
• Lead timepiece allocations, balancing commercial considerations, client engagement history, and brand allocation principles.
• Oversee vault management, inventory flow, and asset protection in compliance with internal audit standards.
• Ensure visual merchandising, boutique ambiance, and staff grooming reflect the Rolex aesthetic.
• Inspire and develop a multidisciplinary flagship team comprising deputy managers, supervisors, client advisors, watch technicians, and hospitality hosts.
• Cultivate watchmaking expertise, appreciation of artisanal craftsmanship, and refined interpersonal etiquette across the team.
• Drive talent development and succession planning through one-to-one coaching and individualized growth plans.
• Foster a collaborative, inclusive boutique culture founded on trust, integrity, and shared pride.
• Maintain governance across boutique operations, risk management, asset security, and cash handling.
• Oversee boutique profit and loss, operating budgets, and operational logistics.
• Maintain a secure, harmonious, and pristine environment for clients and staff.
• Achieve sales and profitability milestones, support the performance of high-complication timepieces, and preserve brand exclusivity.
• Drive VIP and high-net-worth client retention and lifetime engagement, CRM enrichment, and private-viewing conversion.
• Deliver flawless audit results, zero inventory variance, and full visual merchandising compliance.
• Support team retention, talent development milestones, and internal succession readiness.

Qualifications

• At least 10 years of retail management experience in fine watchmaking, high jewelry, or luxury flagship environments.
• Proven ability to lead multi-story, high-volume flagship boutiques with multidisciplinary teams.
• Demonstrated expertise managing high-value transactions and an established personal presence among high-net-worth clients.
• Executive presence, integrity, emotional intelligence, and the ability to inspire a high-performing team.
• Exceptional service etiquette, private clienteling, and watchmaking storytelling.
• In-depth understanding of boutique governance, inventory integrity, profit and loss management, and allocation ethics.
• Outstanding diplomatic and interpersonal communication skills in Korean and English.
• Deep aesthetic and technical appreciation of fine watchmaking and Rolex heritage.

Skills

Experience

At least 10 years of retail management experience in fine watchmaking, high jewelry, or luxury flagship environments.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.