- Location
- Seoul Seoul South Korea
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- Oct 14, 2026
Rocca 1794 seeks an Assistant Boutique Manager in Seoul to partner with the Boutique Director in driving commercial performance, floor operations, client experience and team development. The role requires 7–8+ years of relevant leadership experience in luxury retail or premium hospitality, depending on track.
Role & Responsibilities
- Partner with the Boutique Director to develop and implement business plans that achieve monthly and annual quantitative and qualitative targets.
- Monitor sales dashboards, traffic pacing and boutique KPIs, and implement corrective measures to improve floor conversion and performance.
- Lead by example on the sales floor, supporting high-value timepiece allocations and private salon consultations.
- Drive sales and boutique KPIs while upholding brand prestige; oversee daily inventory and product distribution in accordance with brand guidelines, and lead floor operations to deliver elevated client experiences.
- Set standards for flagship storytelling and exceptional service; lead VIP relationship management and seamless boutique operations.
- Structure client traffic management, allocation updates and daily operational priorities to maintain smooth boutique operations.
- Oversee complex client interactions, after-sales escalations and delicate situations with emotional intelligence, using professional storytelling to enhance the boutique experience.
- Manage, motivate and develop Supervisors and frontline staff; set individual objectives and foster career progression.
- Conduct regular performance evaluations and qualitative one-to-one coaching to identify high-potential talent for future leadership roles.
- Foster a collaborative and inclusive workplace culture rooted in trust, shared pride and mutual respect between tracks.
- Prepare and lead the team in one-to-one private appointments and boutique events, delivering curated experiences and personalized storytelling that engage VIC clients, deepen brand loyalty and align with the brand’s strategic vision.
- Ensure compliance with brand operational manuals, cash-handling procedures and internal audit protocols.
- Oversee incident management, workplace safety, asset security and boutique maintenance.
Qualifications
- For the luxury/watch track: at least 7–8+ years of progressive retail management experience in Fine Watchmaking, High Jewelry or luxury flagship environments, with a proven track record as an Assistant Store Manager or Floor Manager.
- For the hospitality track: at least 7–8+ years of premium hospitality leadership experience in 5-star luxury hotels (GRC/Concierge/F&B Management), First-Class/FSC airlines (Purser/Senior Cabin Crew) or private membership clubs.
- Ability to command floor operations, lead daily briefings and make sound, real-time decisions under pressure.
- High emotional intelligence, diplomatic tact and agility in managing after-sales escalations and sensitive client situations.
- In-depth understanding of boutique governance, inventory integrity and allocation ethics.
- Professional proficiency in spoken and written Korean and English.
- High personal responsibility, strong dedication, and the ability to integrate into a team with trust and respect.
Skills
Experience
At least 7–8+ years of progressive retail management experience in Fine Watchmaking, High Jewelry or luxury flagship environments for the luxury/watch track; at least 7–8+ years of premium hospitality leadership experience in 5-star luxury hotels (GRC/Concierge/F&B Management), First-Class/FSC airlines (Purser/Senior Cabin Crew) or private membership clubs for the hospitality track.
Workplace
This position is based in Seoul, Seoul, South Korea.
Explore jobs in South Korea.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Rocca 1794, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Store Manager», «Deputy Boutique Manager», «Boutique Deputy Manager», «Assistant Retail Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.
