Rimowa Senior Manager, Public Relations

About Rimowa

Founded in Cologne in 1898, Rimowa stands as a benchmark of modern luxury travel, renowned for its iconic grooved aluminum suitcases and uncompromising German engineering. As an employer, the Maison offers a distinctive environment where heritage craftsmanship, industrial precision, design innovation, and elevated client experience converge. Part of the LVMH Group, Rimowa provides opportunities across product development, manufacturing, retail, digital, marketing, and corporate functions within an international culture shaped by excellence and forward movement. The brand seeks individuals who value quality, creativity, resilience, and meticulous execution, inviting them to contribute to objects designed not merely to accompany journeys, but to define them.

Role & Responsibilities

• Develop and implement integrated public relations and event strategies aligned with organizational business goals and objectives
• Identify target audiences, craft key messages, and select effective communication channels for PR campaigns and event promotion
• Build and maintain strong relationships with journalists, editors, influencers, and key media outlets at local, national, and international levels
• Lead media outreach initiatives, including pitching stories, handling inbound queries, and securing media opportunities
• Develop compelling content, storylines, and written materials including press releases, media advisories, pitches, presentations, and articles
• Manage crisis communications and issues, developing crisis communication plans and providing guidance to leadership
• Monitor public perception, analyze media coverage, and report on PR activity and results
• Support internal communications content to increase employee understanding of PR activities and media coverage
• Manage U.S. and international editorial sample requests and transactions for RIMOWA collections
• Liaise with headquarters and international press offices to support brand vision and global product initiatives
• Collaborate with U.S. merchandising teams to promote global and local product focuses and in-store initiatives across press channels
• Optimize sample send-outs with the stockroom
• Generate weekly reports for headquarters detailing requests by magazine and coverage metrics
• Create specific press clippings and format fashion show reviews and relevant news articles for distribution to headquarters
• Maintain, organize, and archive all press materials including store photography, lookbooks, press kits, and show videos
• Complete monthly and seasonal competitive reports
• Oversee planning, coordination, and execution of various promotional, business, and social events from concept to completion
• Research and secure venues, suppliers, and contractors, negotiating prices and managing vendor relationships
• Manage event logistics including catering, travel, accommodation, security, and technical requirements
• Lead promotional activities for events, collaborating with marketing and social media teams to drive attendance
• Manage on-site event execution, troubleshoot problems, and ensure events run smoothly and within budget
• Conduct post-event analysis and evaluation to measure success and identify areas for improvement
• Lead, mentor, and develop a team of PR and event professionals, fostering a collaborative and high-performing environment
• Work closely with leadership and cross-functional departments to integrate PR and event initiatives
• Represent the organization at press conferences, interviews, and public speaking engagements
• Manage and delegate tasks to PR coordinator and department interns

Qualifications

• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, Hospitality Management, or related field
• Minimum 7+ years of progressive experience in public relations, media relations, and event management
• Significant portion of experience in a senior-level role
• Proven track record developing and executing successful PR campaigns and managing impactful events
• Demonstrated expertise in crisis communication and brand reputation management
• Prior experience in the luxury goods, travel, or fashion accessory industry highly preferred

Skills

Experience

Typically 7+ years of progressive experience in public relations, media relations, and event management, with significant tenure in a senior-level role. Proven track record of developing and executing successful PR campaigns and managing impactful events. Demonstrated expertise in crisis communication and brand reputation management.

Education

Bachelor's degree in Public Relations, Communications, Marketing, Journalism, Hospitality Management, or a related field.

Workplace

Culture

Rimowa fosters a workplace culture rooted in German engineering, precision craftsmanship, and a forward-looking spirit of innovation. As a global luxury house, it values collaboration, attention to detail, and entrepreneurial thinking, offering teams an environment where heritage and modern design come together to shape exceptional travel experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.