Rimowa Senior Manager, Brand Media
- Employment
- Full-Time
- Seniority
- Senior
- Compensation
- $125,000–145,000/year
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jul 27, 2026
About Rimowa
Founded in Cologne in 1898, Rimowa stands as a benchmark of modern luxury travel, renowned for its iconic grooved aluminum suitcases and uncompromising German engineering. As an employer, the Maison offers a distinctive environment where heritage craftsmanship, industrial precision, design innovation, and elevated client experience converge. Part of the LVMH Group, Rimowa provides opportunities across product development, manufacturing, retail, digital, marketing, and corporate functions within an international culture shaped by excellence and forward movement. The brand seeks individuals who value quality, creativity, resilience, and meticulous execution, inviting them to contribute to objects designed not merely to accompany journeys, but to define them.
RIMOWA Senior Manager, Brand Media role in New York, USA — lead integrated media campaigns and digital strategy in luxury travel retail.
Role & Responsibilities
- Lead the development and execution of integrated brand media campaigns across OOH, print, paid social, video, display, and in-mall media
- Support the VP of Marketing and HQ in building yearly regional media strategy, ensuring alignment of global media direction with local specifications
- Develop and manage media plans and marketing calendars, track timelines, and allocate budgets across channels
- Manage relationships with media agencies and vendors, overseeing media buying and securing premium placements that reinforce brand storytelling
- Collaborate with HQ on media plan validation, creative asset review, and coordination of daily media initiatives
- Establish and launch in-house paid social campaigns across Meta, TikTok, Snapchat, YouTube, Pinterest, and LinkedIn
- Partner with the VP of Marketing and HQ to coordinate, resize, and deliver high-quality marketing creative in alignment with global brand guidelines
- Collaborate with the Performance Marketing team on full-funnel campaign planning and strategy alignment
- Utilize campaign performance metrics and brand analytics to inform macro media strategy across all channels
- Monitor campaign performance for optimization and prepare post-campaign reports and insights to guide future initiatives
- Conduct regular QBRs with key media partners to ensure the brand remains current on media innovation and best practices
- Manage relationships with franchise market partners and support localized activation strategies
Qualifications
- Minimum 7 years of brand media and marketing experience, preferably in luxury retail
- Proven ability to develop, launch, and optimize integrated media strategies across diverse channels
- Demonstrated expertise in managing media agencies and vendors with strong vendor negotiation skills
- Expert-level proficiency in paid social campaign setup and execution across major platforms
- Strong creative direction and asset management capabilities with attention to brand guidelines
- Experience executing tailored marketing strategies for specific retail locations
- Strong analytical abilities with comfort in performance metrics such as impressions and CPMs
- Excellent written and verbal communication skills with proven presentation and public speaking capabilities
- Proactive problem-solver with a can-do attitude and adaptability in fast-paced environments
- Exceptional organizational skills with multitasking and prioritization abilities
Skills
Experience
Minimum 7 years of brand media and marketing experience, with demonstrated success in developing and executing integrated media campaigns. Luxury retail experience is strongly preferred. Proven track record of managing complex media partnerships, optimizing campaign performance, and delivering results in a fast-paced, global environment.
Education
Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent professional experience demonstrating comparable expertise).
Workplace
The role is situated in New York, New York, USA.
Compensation
The base compensation for this position ranges from USD 125,000 to USD 145,000 per annum.
Culture
Rimowa fosters a workplace culture rooted in German engineering, precision craftsmanship, and a forward-looking spirit of innovation. As a global luxury house, it values collaboration, attention to detail, and entrepreneurial thinking, offering teams an environment where heritage and modern design come together to shape exceptional travel experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Rimowa, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Brand Media Manager», «Brand Media Director», «Media Strategy Manager», «Senior Media Strategist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.