Rimowa Senior Manager, Brand Media
- Employment
- Full-Time
- Seniority
- Manager
- Compensation
- $105,000–130,000/year
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 28, 2026
About Rimowa
RIMOWA, part of the LVMH Maisons portfolio, is a globally prestigious luggage and lifestyle brand renowned for its iconic grooved polycarbonate cases and commitment to engineering excellence. Founded in 1898, RIMOWA represents a legacy of innovation, craftsmanship, and German design heritage, serving discerning travelers and luxury consumers worldwide. The brand maintains a strong presence across luxury retail channels and direct-to-consumer platforms, with a dynamic Americas operation headquartered in New York.
RIMOWA seeks Senior Manager, Brand Media in New York. Lead integrated media campaigns across Americas. $105k–$130k, full-time, hybrid.
Role & Responsibilities
- Lead development and execution of integrated brand media campaigns across OOH, print, paid social, video, display, and in-mall channels
- Support VP of Marketing and HQ in building yearly regional media strategy, ensuring global alignment with local market adaptation
- Develop and manage comprehensive media plans and marketing calendars, tracking timelines and budgets
- Manage relationships with media agencies and vendors, overseeing media buying and negotiating premium placements that reinforce brand storytelling
- Collaborate with headquarters on media plan validation, creative asset review, and daily media operations
- Establish and launch in-house paid social campaigns across Meta, TikTok, Snapchat, YouTube, Pinterest, and LinkedIn platforms
- Partner with VP of Marketing to coordinate, resize, and deliver on-brand marketing and media creative assets aligned with global guidelines
- Collaborate with Performance Marketing team on campaign planning and full-funnel alignment
- Utilize campaign performance and brand metrics to inform macro media strategy across all channels
- Monitor campaign performance continuously for optimization and prepare post-campaign reports with actionable insights
- Conduct quarterly business reviews with key media partners to evaluate emerging media practices and innovations
- Manage relationships with franchise market partners
Qualifications
- Minimum 7 years of brand media and marketing experience, preferably in luxury retail
- Proven track record developing, launching, and optimizing integrated media strategies across diverse channels (OOH, print, paid social, video, display)
- Demonstrated expertise managing media agencies and vendors, overseeing media buying and securing premium placements
- Proficiency establishing and launching paid social campaigns across multiple platforms
- Strong experience coordinating and delivering creative assets and campaign copy with meticulous attention to brand guidelines
- Experience executing tailored marketing strategies for specific retail locations, collaborating with mall marketing, visual merchandising, and CRM teams
- Advanced analytical capabilities including comfort with media metrics such as impressions and CPM
- Exceptional written and verbal communication skills with demonstrated ability to create impactful presentations and confident public speaking
Skills
Experience
Minimum 7 years of brand media and marketing experience, with demonstrated success in developing and launching integrated media campaigns across multiple channels. Preference for experience in the luxury retail or premium consumer goods sectors. Proven ability to manage complex media agency partnerships and optimize campaign performance through data-driven decision-making.
Education
Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent professional experience demonstrating mastery of the discipline).
Workplace
The role is situated in New York, New York, USA.
Compensation
The base compensation for this position ranges from USD 105,000 to USD 130,000 per annum.
Culture
RIMOWA fosters a dynamic, entrepreneurial environment where creative excellence and strategic rigor converge. The brand values proactive problem-solving, adaptability, and high-energy collaboration across global teams, empowering individuals to bring innovative thinking to luxury brand positioning while maintaining unwavering attention to detail and brand integrity.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Rimowa, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Media Manager», «Media Strategy Manager», «Marketing Media Lead», «Brand Communications Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.