Rimowa Brand Activation Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jul 29, 2026
About Rimowa
Founded in Cologne in 1898, Rimowa stands as a benchmark of modern luxury travel, renowned for its iconic grooved aluminum suitcases and uncompromising German engineering. As an employer, the Maison offers a distinctive environment where heritage craftsmanship, industrial precision, design innovation, and elevated client experience converge. Part of the LVMH Group, Rimowa provides opportunities across product development, manufacturing, retail, digital, marketing, and corporate functions within an international culture shaped by excellence and forward movement. The brand seeks individuals who value quality, creativity, resilience, and meticulous execution, inviting them to contribute to objects designed not merely to accompany journeys, but to define them.
RIMOWA Brand Activation Manager job in New York City. Lead luxury brand experiences, retail marketing, and partnerships for the iconic travel goods Maison.
Role & Responsibilities
- Lead planning and execution of brand activations including product launches, flagship store openings, and cultural experiences that strengthen RIMOWA's luxury positioning and engagement with press, creators, and key opinion leaders
- Develop innovative activation concepts aligned with global campaigns and local business priorities, overseeing creative development, production, on-site management, and post-event evaluation
- Support growth of RIMOWA's retail network through localized marketing initiatives, flagship store openings, and premium in-store experiences
- Create and manage retail marketing assets including luggage tag personalization, sticker collections, and client-facing gifting tools
- Identify, evaluate, and develop strategic partnership opportunities aligned with regional marketing priorities and brand objectives
- Manage activation budgets, timelines, and project plans across multiple simultaneous initiatives
- Coordinate cross-functional teams including Marketing, Retail, PR & Influence, CRM, Visual Merchandising, and Operations to ensure seamless execution
- Manage external agencies, production partners, and vendors to deliver best-in-class brand activations
- Track project outcomes, consolidate learnings, and recommend improvements to future activations
Qualifications
- Minimum 3 years of experience in brand marketing, event marketing, or brand activation management
- Demonstrated success leading large-scale brand activations and experiential marketing initiatives
- Strong project management skills with the ability to manage multiple simultaneous initiatives
- Excellent cross-functional collaboration and stakeholder management abilities
- Understanding of luxury brand positioning and high-end retail environments
Skills
Experience
Minimum 3 years of experience in brand marketing, marketing activations, event management, or a related field within the luxury or consumer goods sector.
Education
Bachelor's degree in Marketing, Business, Communications, or a related discipline.
Workplace
The successful candidate will be located in New York, New York, USA.
Culture
Rimowa fosters a workplace culture rooted in German engineering, precision craftsmanship, and a forward-looking spirit of innovation. As a global luxury house, it values collaboration, attention to detail, and entrepreneurial thinking, offering teams an environment where heritage and modern design come together to shape exceptional travel experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Rimowa, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Activation Marketing Manager», «Brand Experience Manager», «Luxury Marketing Coordinator», «Event Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.