Officine Panerai Vice President, Marketing & Communications
- Employment
- Full-Time
- Seniority
- Executive
- Compensation
- $220,000–248,000/year
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fine Watches & Horology
- Posted
- Jul 17, 2026
About Officine Panerai
Founded in Florence in 1860, Officine Panerai stands at the meeting point of Italian design, Swiss watchmaking excellence, and a distinctive naval heritage. As an employer, the Maison offers a refined environment where craftsmanship, innovation, and performance are held to the highest standards. Its teams contribute to timepieces renowned for bold aesthetics, technical precision, and enduring character, while advancing a culture of collaboration, curiosity, and responsibility. Panerai seeks individuals who appreciate heritage yet are energized by progress, offering opportunities to grow within an international luxury house that values expertise, authenticity, and the pursuit of exceptional quality.
Panerai seeks VP of Marketing & Communications for North America in New York. Lead omnichannel strategy, brand positioning, and team of marketing professionals. $220k–$248k annually.
Role & Responsibilities
- Own strategic allocation and accountability of the advertising and promotion budget, ensuring clear ROI tied to regional P&L
- Drive integrated marketing and communications strategies across all departments including retail, wholesale, ecommerce, finance, operations, and human resources
- Serve as a key member of the North America Executive Committee and primary strategic partner with headquarters
- Define and localize the Maison's brand narrative for North America, adapting global guidelines for product launches and messaging
- Oversee integrated media strategy spanning digital, print, social, and out-of-home advertising channels, directing agency partnerships
- Cultivate relationships within entertainment, sports, and cultural industries to secure high-visibility brand placements and manage local brand reputation
- Define strategic vision for the B2C event calendar, encompassing approximately 300 annual events with built-in ROI measurement
- Own North America CRM strategy in partnership with commercial leaders, championing client-centric engagement and designing personalized client journeys
- Build, mentor, and develop a high-performing marketing and communications team, fostering innovation and operational agility
Qualifications
- 12–15 years of progressive marketing and communications experience, with at least 7 years leading cross-functional teams
- Extensive background in luxury, premium retail, or hospitality sectors
- Deep understanding of the luxury consumer, brand codes, and North American market dynamics
- Proven track record in strategic advertising and promotion budget management with measurable ROI
- Demonstrated success driving transformational organizational change
- Exceptional executive-level communication, presentation, and negotiation skills with ability to influence diverse stakeholders
- Strategic, creative, and analytical mindset with ability to leverage data for informed decision-making
- Demonstrated entrepreneurial approach to building impactful partnerships and activations
- Willingness to travel internationally
Skills
Experience
12–15 years of progressive marketing and communications experience, with minimum 7 years of demonstrated leadership across cross-functional marketing teams. Ideal candidates possess substantial background within luxury goods, premium retail operations, or high-end hospitality environments. Expertise in strategic budget management, brand development, and driving measurable business results is essential.
Education
Bachelor's degree in marketing, communications, business administration, or related field preferred. MBA or equivalent advanced business qualification is advantageous.
Workplace
The role is situated in New York, New York, USA.
Compensation
The base compensation for this position ranges from USD 220,000 to USD 248,000 per annum.
Benefits
Comprehensive medical, dental, and vision insurance programs; health savings and flexible spending accounts; life insurance and disability benefits; 401(k) with employer match; paid time off; wellness reimbursement benefit; access to employee assistance program; volunteer days off and community engagement opportunities.
Culture
Officine Panerai offers a workplace culture rooted in Italian design heritage, Swiss horological precision, and a deep connection to the sea. The Maison fosters an environment where craftsmanship, innovation, and technical excellence are valued, encouraging teams to combine tradition with a forward-looking spirit. Employees contribute to a distinctive luxury watchmaking universe defined by authenticity, collaboration, and meticulous attention to detail.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Officine Panerai, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Chief Marketing Officer, North America», «Vice President, Brand & Communications», «Senior Vice President, Marketing», «Head of Marketing & Communications, North America», «Director, Marketing Strategy & Communications», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.