Alaïa Senior Sales Associate
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 18, 2026
About Alaïa
Alaïa is a Parisian couture house defined by sculptural elegance, exacting craftsmanship, and an enduring devotion to the female form. Founded by Azzedine Alaïa, the Maison continues to unite architectural design, exceptional materials, and atelier savoir-faire within a culture that values precision, intimacy, and creative integrity. As an employer, Alaïa offers the rare opportunity to contribute to a house where heritage is not preserved as nostalgia, but advanced through innovation, discipline, and collaboration. Its teams are encouraged to cultivate excellence across design, craftsmanship, retail, communications, and operations, while upholding the discreet, uncompromising spirit that has made Alaïa a singular name in luxury fashion.
Richemont seeks an experienced luxury fashion retail professional to join the ALAÏA boutique on New Bond Street as a Senior Sales Associate. This role combines consultative selling expertise with brand stewardship, requiring the candidate to drive sales performance, cultivate an international clientele, and embody ALAÏA's exacting standards of craftsmanship and aesthetic excellence. The position is ideal for someone with established haute couture experience and proven ability to build and maintain high-value client relationships.
Role & Responsibilities
- Drive weekly and monthly store sales targets while increasing average transaction value and unit sales through strategic upselling and cross-selling techniques
- Cultivate and maintain an exceptional portfolio of international clients, implementing tailored retention and development strategies to enhance lifetime value
- Execute comprehensive client relationship management including active listening, needs assessment, and personalized product recommendations to ensure repeat business
- Participate in high-ticket client events and VIP experiences to strengthen brand affinity and expand the clientele base
- Represent ALAÏA's brand identity and grooming standards at all times, maintaining the highest presentation and comportment expectations
- Articulate the construction, design philosophy, and craftsmanship narrative of ALAÏA ready-to-wear and accessories with authority and passion
- Manage point-of-sale operations including cash handling, client database updates, pre-order management, and accurate record-keeping
- Maintain boutique visual merchandising standards in alignment with ALAÏA guidelines, ensuring the space reflects the house's aesthetic integrity
- Proactively identify and resolve client issues by investigating root causes, proposing solutions, and escalating recommendations to senior management
- Participate in team meetings, inventory counts, and operational initiatives as required to support boutique performance
Qualifications
- Minimum 3–5 years of established sales experience in luxury fashion, accessories, or ready-to-wear retail
- Demonstrated expertise in consultative selling and clientelling with a proven track record of building and maintaining a high-value client base
- Experience in haute couture or high-end RTW environments preferred
- Proficiency in garment alteration techniques, including dress pinning and fitting adjustments, is highly desirable
- Fluent in English (written and verbal); proficiency in a second language is advantageous
- Proficiency with Microsoft Office applications and email communication
- Strong interpersonal and active listening skills with ability to build authentic client relationships
- Ability to work collaboratively within a team-oriented boutique environment
Skills
Experience
Candidates should demonstrate a minimum of 3–5 years of professional sales experience in luxury fashion or accessories retail, with a particular emphasis on ready-to-wear or haute couture exposure. Experience managing a personal client book and implementing proactive retention strategies is essential. Familiarity with boutique operations, visual merchandising standards, and omnichannel client engagement (in-person, phone, email) is required.
Education
No formal educational qualifications are specified; however, candidates with relevant certifications in luxury retail, fashion studies, or advanced sales methodologies would strengthen an application.
Workplace
This position is based in London, England, UK.
Culture
Alaïa fosters an intimate, craft-led culture where precision, creativity, and respect for the maison’s couture heritage guide daily work. As an employer, it offers a collaborative environment that values artisanal excellence, thoughtful innovation, and a deep sensitivity to form, material, and timeless elegance.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Alaïa, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Senior Client Advisor», «Luxury Fashion Consultant», «Premium Retail Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.