Richemont Senior Media Planner
- Employment
- Full-Time
- Seniority
- Senior
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Jun 10, 2026
About Richemont
Richemont is one of the world’s foremost luxury groups, stewarding a distinguished portfolio of maisons across jewellery, watchmaking, fashion and accessories, including Cartier, Van Cleef & Arpels, Jaeger-LeCoultre and Montblanc. As an employer, it combines the heritage of artisanal excellence with a forward-looking culture shaped by innovation, client-centricity and responsible business. Its global teams operate in an environment that values craftsmanship, entrepreneurship and collaboration, offering opportunities to grow within iconic maisons and group functions alike. Richemont attracts professionals who aspire to contribute to enduring luxury, preserving rare savoir-faire while helping define the future of high craftsmanship.
Richemont seeks Senior Media Planner in Tokyo to lead LINE strategy, content planning, and digital marketing for luxury brand growth.
Role & Responsibilities
- Lead development and execution of owned media strategies, primarily focused on the LINE ecosystem and platform evolution
- Develop and execute comprehensive LINE content calendars aligned with wave campaigns, strategic objectives, and consumer expectations
- Oversee short, mid, and long-term technical development and evolution of the LINE platform
- Coordinate communication and negotiation with headquarters teams across media, content, and digital functions
- Collaborate with key stakeholders including headquarters, marketing, digital, CRM, and customer service teams
- Control and manage departmental budget allocation for media initiatives
- Manage and support retail partner site registration and digital project updates in collaboration with retail teams
- Analyze performance data from Google Analytics, Global Media Dashboard, and other tools to inform market and consumer insights
- Monitor competitive landscape and digital movements within the market, sharing findings to identify growth opportunities
- Build and maintain positive relationships with media partners, suppliers, and production companies
- Lead assigned projects and contribute to cross-functional company initiatives
- Develop junior team members and foster a collaborative team culture
Qualifications
- 2–3 years of professional experience in communication, agency work, or media planning within consumer products, retail, or luxury categories
- Business-level proficiency in both Japanese and English
- Demonstrated expertise in LINE account management and platform ecosystem
- Proven knowledge of digital marketing strategies and implementation
- Experience in luxury brand business operations
- Strong strategic thinking with ability to integrate qualitative and quantitative perspectives
- Excellent presentation and communication skills
- Content production and management experience
Skills
Experience
2–3 years of professional experience in communication, agency work, or media planning within consumer products, retail, or luxury sectors. Candidates should demonstrate hands-on expertise in LINE platform management and digital marketing implementation. Experience within the luxury goods sector is advantageous.
Education
Not specified; secondary education or equivalent assumed for entry into luxury media planning roles.
Workplace
The role is situated in Tokyo, Tokyo, Japan.
Culture
Richemont fosters a refined, international workplace where its Maisons preserve exceptional craftsmanship while benefiting from the strength and perspective of a global luxury group. As an employer, it values long-term stewardship, collaboration, innovation, and the development of talent within an environment shaped by heritage, creativity, and high standards.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Richemont, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Media Strategy Manager», «Digital Media Strategist», «Communications Strategist», «Media Operations Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.