- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 21, 2026
About Alaïa
Alaïa is a Parisian couture house defined by sculptural elegance, exacting craftsmanship, and an enduring devotion to the female form. Founded by Azzedine Alaïa, the Maison continues to unite architectural design, exceptional materials, and atelier savoir-faire within a culture that values precision, intimacy, and creative integrity. As an employer, Alaïa offers the rare opportunity to contribute to a house where heritage is not preserved as nostalgia, but advanced through innovation, discipline, and collaboration. Its teams are encouraged to cultivate excellence across design, craftsmanship, retail, communications, and operations, while upholding the discreet, uncompromising spirit that has made Alaïa a singular name in luxury fashion.
This role offers an opportunity to drive sales for ALAÏA at a prestigious Harrods location whilst delivering exceptional service to discerning clientele. The position blends commercial acumen with hospitality, requiring the incumbent to achieve weekly and monthly targets, cultivate high-value client relationships, and embody the heritage and aesthetic of the luxury Maison.
Role & Responsibilities
- Achieve and exceed weekly and monthly sales targets in alignment with boutique and ALAÏA commercial strategy
- Develop and maintain an exceptional client portfolio through proactive relationship cultivation, client events participation, and consistent follow-up
- Execute cross-selling and upselling techniques to increase average transaction value and unit sales
- Provide consultative client service by asking open questions, listening attentively, and identifying client needs to facilitate informed purchasing decisions
- Develop comprehensive product knowledge of RTW, accessories, construction, and brand narrative to eloquently communicate the ALAÏA story
- Maintain the boutique environment to exacting visual merchandising standards, ensuring the space remains welcoming, clean, and on-brand
- Greet and welcome clients across all channels—in-boutique, by phone, and via email—according to ALAÏA brand standards and protocols
- Manage and update the client database and develop the client book to track portfolio growth and client engagement
- Participate actively in team meetings, inventory counts, and operational activities as required
- Uphold security protocols and ALAÏA grooming standards whilst representing the Maison with integrity and professionalism
Qualifications
- Prior experience in luxury fashion, accessories, or high-end retail
- Demonstrated excellence in sales techniques and clientelling
- Fluent English proficiency, both written and spoken; a second language preferred
- Proficiency with Microsoft Office and email systems
Skills
Experience
Prior experience in luxury fashion, accessories retail, or high-end boutique environments demonstrating strong sales performance and client engagement capabilities.
Education
Not specified
Workplace
The successful candidate will be located in London, England, UK.
Explore jobs in England or in the UK.
Culture
Alaïa fosters an intimate, craft-led culture where precision, creativity, and respect for the maison’s couture heritage guide daily work. As an employer, it offers a collaborative environment that values artisanal excellence, thoughtful innovation, and a deep sensitivity to form, material, and timeless elegance.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Alaïa, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Boutique Associate», «Retail Associate», «Brand Ambassador», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.