Richemont Regional Senior Marketing Executive
- Seniority
- Senior
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fine Watches & Horology
- Posted
- May 26, 2026
About %s
Richemont is a Switzerland-headquartered luxury goods holding company whose portfolio comprises leading maisons in watches, jewelry and related luxury categories. The group operates with a maison-based structure that emphasises heritage craftsmanship, product excellence and long-term brand investment across global markets, while providing central corporate support in areas such as retail, marketing and distribution.
Richemont — Regional Senior Marketing Executive in Hong Kong. Lead regional brand marketing, campaigns and activations across APAC for Richemont maisons.
Role & Responsibilities
- Define and implement regional marketing plans aligned with global brand strategies, adapting campaigns to local market dynamics across Greater China and APAC.
- Manage end-to-end campaign execution across ATL and BTL channels, including digital, retail activations, PR, events and influencer partnerships.
- Coordinate cross-functional stakeholders — global brand teams, regional sales, retail, trade partners and external agencies — to ensure brand consistency and on-time delivery.
- Own regional marketing calendar, timelines and campaign budgets; monitor spend and deliver accurate reporting on ROI and KPIs.
- Lead localised creative briefing, asset adaptation and quality control for all marketing materials and retailer collateral.
- Drive performance measurement through marketing analytics, clienteling inputs and consumer insights to optimise campaigns and customer acquisition.
- Plan and execute flagship events, product launches and priority activations in-market, ensuring high standards of luxury presentation and guest experience.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business or a related discipline; advanced degree or executive education is advantageous.
- Demonstrable experience in luxury goods marketing, preferably within watches, high jewellery or premium accessories.
- Proven ability to translate global brand strategies into locally relevant marketing programmes across multiple markets.
- Strong stakeholder management with experience liaising between global brand teams, retail operations and external agencies.
- Excellent written and verbal communication skills, with high standards for brand tone, creative brief quality and presentation.
Skills
Experience
Typically 5–8+ years of progressive marketing experience with at least several years in luxury brand marketing or regional campaign management. Prior exposure to APAC markets, retailer partnerships and multi-channel activation is expected.
Education
Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent. Relevant postgraduate qualifications or specialised training in luxury brand management are advantageous.
Workplace
This position is based in Hong Kong, Hong Kong, China.
Culture
Richemont’s maisons prize craftsmanship, discretion and long-term brand stewardship; the workplace culture balances creative autonomy at the maison level with rigorous standards and collaborative cross-border teamwork. Employees are expected to combine commercial rigour with respect for heritage and exceptional client experiences.
About %s
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Richemont, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Regional Marketing Manager», «Senior Brand Marketing Executive (Regional)», «Regional Brand Marketing Lead», «Senior Marketing Strategist — APAC», «Regional Marketing & Communications Executive», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.