Richemont Marketing & Merchandising Manager, Watches
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Merchandising, Buying & Planning
- Industry
- Fine Watches & Horology
- Posted
- Jul 30, 2026
About Richemont
Richemont is one of the world’s foremost luxury groups, stewarding a distinguished portfolio of maisons across jewellery, watchmaking, fashion and accessories, including Cartier, Van Cleef & Arpels, Jaeger-LeCoultre and Montblanc. As an employer, it combines the heritage of artisanal excellence with a forward-looking culture shaped by innovation, client-centricity and responsible business. Its global teams operate in an environment that values craftsmanship, entrepreneurship and collaboration, offering opportunities to grow within iconic maisons and group functions alike. Richemont attracts professionals who aspire to contribute to enduring luxury, preserving rare savoir-faire while helping define the future of high craftsmanship.
Richemont seeks a Marketing & Merchandising Manager for Watches in Hong Kong to lead product strategy, brand positioning, and market analysis.
Role & Responsibilities
- Define and execute comprehensive marketing plans for watch products, services, and specialty areas in alignment with company objectives and marketing systems
- Develop and implement brand positioning strategies and contribute innovative concepts to enhance brand plans and guidelines
- Manage watch brand(s) through execution of brand plans, adherence to guidelines, and measurement of effectiveness via data-driven analysis
- Collect and analyze customer and market data to inform marketing activities and ensure responsiveness to market trends
- Lead project workstreams and cross-functional teams, ensuring timely, high-quality delivery in accordance with project management methodology
- Conduct product development and engineering activities to identify customer needs and deliver competitive, distinctive timepieces
- Monitor and analyze the product life cycle across long- and short-term development and marketing strategies to maintain competitive market positioning
- Prepare complex reports and documents using technology applications, and compile data for executive presentations
- Contribute to data analytics and insights reporting to support strategic decision-making
- Participate in continuous professional development, formal and informal training, and pursue external accreditations relevant to the role
Qualifications
- Bachelor's degree or equivalent professional qualification
- Proven experience as an independent practitioner in marketing, product management, or merchandising
- Demonstrated experience coordinating and leading small teams or project workstreams
- Strong analytical capabilities and proficiency in interpreting complex data sets
- Excellent communication and organizational skills
- Proficiency in standard office software and technology applications
- Commitment to ongoing professional development and industry awareness
Skills
Experience
Proven experience as a practitioner capable of working independently and demonstrating basic experience coordinating the work of others in marketing, product management, or merchandising disciplines.
Education
Bachelor's degree or equivalent level of professional education.
Workplace
The role is situated in Hong Kong, Hong Kong, China.
Culture
Richemont fosters a refined, international workplace where its Maisons preserve exceptional craftsmanship while benefiting from the strength and perspective of a global luxury group. As an employer, it values long-term stewardship, collaboration, innovation, and the development of talent within an environment shaped by heritage, creativity, and high standards.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Richemont, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Product Marketing Manager, Watches», «Brand & Merchandising Manager, Timepieces», «Marketing Director, Watch Portfolio», «Strategic Merchandising Manager, Horology», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.