Richemont Regional Head of Marketing & Merchandising

Overview

Richemont is a Swiss-based luxury goods group that houses an array of high-end maisons across watches, jewellery and writing instruments, including internationally recognised labels. The group operates a portfolio of maisons with distinct heritage identities and global retail, wholesale and digital distribution networks. As an employer, Richemont offers opportunities to work across iconic brands within a matrixed, craftsmanship-led environment.

Role & Responsibilities

• Define and implement the regional marketing and merchandising strategy to maximise brand equity and commercial performance across channels (retail, wholesale, digital).
• Own regional assortment planning, inventory allocation and pricing strategy in close collaboration with buying, planning and local retail teams.
• Develop, approve and manage the regional marketing calendar, campaign roll‑out and trade marketing activities to ensure consistent brand presentation and customer experience.
• Lead cross‑functional teams and external partners (agencies, visual merchandising, PR) to deliver omnichannel initiatives and launch programs on time and on budget.
• Set and track commercial KPIs, prepare regular performance reviews, and recommend corrective actions to optimise sell‑through and margin.
• Manage regional marketing and merchandising budgets, forecasting and P&L impact; ensure disciplined cost control and ROI measurement.
• Coach and develop direct reports; build capability across markets to ensure local activation aligns with global brand guidelines.
• Provide market intelligence and competitor analysis to inform seasonal assortments, promotional cadence and product positioning.

Qualifications

• Proven leadership in luxury marketing and merchandising with responsibility for multiple markets or a region.
• Strong commercial acumen with demonstrable experience in assortment planning, inventory allocation and margin management.
• Track record of executing integrated marketing campaigns and trade activation across retail and digital channels.
• Exceptional stakeholder management skills with the ability to influence at senior levels and across international teams.
• Analytical mindset with proficiency in using data to drive assortment, pricing and promotional decisions.

Skills

Experience

Typically 10+ years of progressive experience in luxury retail, marketing or merchandising, with at least 5 years in a regional leadership role or equivalent responsibility for multi‑market commercial performance.

Education

Bachelor's degree in Business, Marketing, Fashion, or a related discipline; MBA or advanced qualification preferred.

Workplace

Culture

Richemont cultivates a culture that balances respect for artisanal heritage with strategic commercial ambition. Teams operate within a collaborative, matrixed structure where brand stewardship, attention to detail and cross‑maison cooperation are valued.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.