Alfred Dunhill PR Assistant Manager

About Alfred Dunhill

Alfred Dunhill, the British house founded in 1893, is synonymous with refined masculinity, craftsmanship, and a spirit of purposeful innovation. As an employer, the brand offers a distinctive environment where heritage leatherwork, tailoring, accessories, and contemporary retail excellence meet a global luxury clientele. Colleagues are invited to uphold exacting standards of service and product knowledge while contributing to a culture that values discretion, curiosity, and disciplined creativity. With roots in London and a presence across key international markets, Alfred Dunhill appeals to professionals who appreciate timeless design, meticulous detail, and the opportunity to shape the future of an enduring gentleman’s luxury maison.

Role & Responsibilities

• Support the development and execution of PR strategies and initiatives in alignment with brand objectives
• Build and maintain relationships with key media contacts, stylists, influencers, and external partners, serving as day-to-day point of contact
• Lead the preparation and distribution of PR materials including press releases, media kits, newsletters, and product information
• Coordinate media requests, interviews, and editorial opportunities, ensuring timely and accurate communication
• Support the planning and execution of collection launches, brand events, press days, VIP events, and PR activations, including guest management and venue coordination
• Manage press sample inventory, loans, returns, and logistics to support media placements and photoshoots
• Oversee the maintenance of press rooms, digital assets, and PR databases, ensuring accuracy and currency of information
• Monitor and analyse media coverage and PR performance, preparing regular reports and actionable insights
• Conduct competitor benchmarking and monitor industry trends to identify opportunities and best practices
• Support budget tracking and administer invoicing and expense reconciliation
• Collaborate with global and cross-functional teams to ensure consistency in brand messaging

Qualifications

• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or related field
• Minimum 3 years of practical experience in PR or communications
• Experience in media relations, event management, and content creation
• Proficiency with LINE social media platform
• Native-level Japanese with business-level reading, writing, and conversational ability
• Business-level English proficiency for communication with global teams and international media

Skills

Experience

Minimum 3 years of practical experience in public relations or communications. Experience in luxury, fashion, or lifestyle industries is preferred. Demonstrated expertise in media relations, event management, content creation, and social media platforms is essential.

Education

Bachelor's degree or higher in Public Relations, Communications, Marketing, Journalism, or a related field.

Workplace

Culture

Alfred Dunhill fosters a refined, heritage-led workplace where craftsmanship, British elegance, and contemporary luxury shape the everyday environment. As an employer, the brand values discretion, expertise, and collaboration, offering teams the opportunity to contribute to a distinctive maison with a strong legacy in men’s style and design.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.